Joined March 2009
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- Followers 5,240
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2,190 Photos and videos
May 21
After seeing so many crypto launches, I’ve noticed the strongest projects usually feel intentional from day one. The branding, messaging, community, and even the way they communicate. You can just see that it all feels aligned #Crypto #Web3 #CryptoMarketing #Branding
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Apr 28
Wrapped an upbeat kinetic typography piece around Sui. There’s something satisfying about letting motion carry the weight of complex ideas #Crypto #web3 #explainervideo #animatedvideo
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Apr 13
Clients know their product too well. Users don’t know it at all. Bridging that gap is basically our whole job and we make sure the message does the heavy lifting
#CryptoMarketing #Branding #ExplainerVideo #Marketing #Animation youtube.com/watch?v=squzQkDf…
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One of the weird things about working on crypto videos: half the job is understanding the product. The other half is pretending you definitely understood it on the first call
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The breakthrough came when I stopped trying to “simplify the wording” and started rebuilding the story from scratch.
What is this, really? Why should anyone care? What’s the one thing the audience needs to remember after 60 seconds?
Then the motion graphics had a job to do.
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Still proud of this one because it reminded me that good storytelling is making complicated things feel obvious. youtube.com/watch?v=LQqdVQUf… #Crypto #Cryptocurrency #Blockchain #Web3 #Bitcoin #Ethereum #CryptoNews #CryptoTrading #DeFi
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Mar 13
Throwback to a motion graphic explainer we made for the Integral project in the CoinMarketCap Earn program.
youtube.com/watch?v=ROfLRF2L…
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Mar 13
We chose a clean animated explainer style because DeFi concepts can get complicated fast.
Simple characters, floating tokens, and clear motion helped turn technical ideas into something easier (and more fun) to follow
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Mar 13
Looking back, it was one of those projects where we just had fun experimenting with motion, timing, and visual storytelling.
Always interesting to see how fast the crypto space moves when you revisit work from a few years ago #Crypto #DeFi #Web3 #MotionDesign #CoinMarketCap
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Mar 11
Worked with a lot of crypto teams over the years. The best ones don’t try to sound “crypto native” in their marketing. They just explain the product clearly. Funny how not-too-mainstream that still is #CryptoMarketing #Web3 #Startups
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When markets go risk-off, narratives get questioned. “Is BTC a hedge?” “Why is it moving with equities?” If users are asking, then brands should be answering #Crypto #Bitcoin #Web3 #CryptoMarketing #Fintech
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Feb 25
After creating dozens of crypto explainer videos, one lesson keeps repeating itself is that people don’t actually care how it works until they care why it exists. So leading with the why always helps, especially in any marketing. #Crypto #Entrepreneurship #BrandStrategy
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Feb 18
AI writes the threads. Crypto builds the tech. We make the 60-second animated video so humans can actually understand it #CryptoMarketing #AI #Animation #ExplainerVideo #Web3
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Feb 12
When BTC chills around the same range for weeks, attention shifts from price to product. And that’s usually when good storytelling beats loud token marketing.
#Bitcoin #Web3Marketing #Crypto #CryptoMarket
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Can’t blame people for being underwhelmed by the Coinbase ad. It looks like a placeholder. Funny thing is, that “placeholder” is still getting attention. But if the message is “crypto for everybody,” it should probably explain what that actually means #Coinbase #SuperBowlAds
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About 4 years ago, we worked on an animation for the Columbus-5 Mainnet Launch. Found this clip again today and it reminded us why we enjoy doing visuals for crypto 🚀 youtube.com/watch?v=hUWZVNM2…
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The idea was just a clean motion, calm pacing, and a sense of “something big is about to lift off.” A lot of the time went into small details people might not notice: camera movement, timing, color contrast, and making the scene feel alive without shouting
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Crypto and blockchain move fast, but we think their visuals don’t always have to. Good visuals can slow things down just enough to help ideas land
#motiondesign #animation #blockchain #crypto #visualstorytelling
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