Fascinated observer of consumer video usage, trends and developments. Opinions expressed are my own, but usually based on Nielsen data.

Joined March 2009
13 Photos and videos
brian fuhrer retweeted
If you’re a nerd’s nerd when it comes to sports media then this pod is for you. Really enjoyed doing this with our pals @brianfuhrer and Julie DeTraglia.
Jun 11
Introducing The Round Out 🎙️We're thrilled to launch our new podcast with inaugural guest @mulvihill79, President of Insights & Analytics @FOXSports - diving into why the 2026 World Cup could be "a second NFL regular season" & his bold vision for the future of sports media: theroundout.com/
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brian fuhrer retweeted
23 Oct 2024
Next up at #ARFOTT, @nielsen is breaking down the latest viewing trends across streaming, broadcast, and cable. Learn more about the most dramatic and surprising shifts in the media landscape over the past few months. #media #streaming #television
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A lot happened in May, but The Kentucky Derby, Bridgerton and Young Sheldon across all categories were highlights to viewers. nielsen.com/news-center/2024…

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New version of the Gauge officially released today, big thanks to all that worked on it and especially those across the industry that helped guide its development.
14 May 2024
BREAKING NEWS 📺 : We just launched The Media Distributor Gauge, a new insight that shows a total cross-platform view of audience engagement by media company. Learn more about the announcement: nlsn.co/6015d8lE7
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Exciting news!
2 May 2024
SAG-AFTRA Will Use Nielsen Data as Part of Enforcing Studio Pact on Streaming Content variety.com/2024/tv/news/sag…
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Lots of moving pieces this month!
17 Oct 2023
Replying to @nielsen
To learn more about this month's Gauge, dive into the insights with our very own Brian Fuhrer. youtube.com/watch?v=kxqc-bEs…
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brian fuhrer retweeted
17 Oct 2023
New 📺: Sports viewing increased 360% on broadcast during the month of September. Over on streaming, the Suits phenomenon continued, racking up more than 8 billion minutes viewed last month. Find out the story behind the numbers in our latest Gauge report nlsn.co/6013ukHEJ.
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Congratulations to the #Suits cast and crew for a stellar run at the top. In an average week you would have made it 13 in a row, but #VirginRiver came on strong. It’s been fun tracking you this summer. @rickhoffman @halfadams @GabrielMacht @akorsh9 @nielsen @netflix @peacock
12 Oct 2023
Replying to @nielsen
#Suits is standing strong at the No. 2 spot this week with 1.9 billion minutes viewed across @netflix and @peacock. It remains the top show among acquired content.
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Just finished the analysis for the September Gauge and there’s a lot to cover. Official release on Tuesday. See you soon.
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Anxious to see what Coach Prime and the rest of NCAA and NFL do to The Gauge next month
19 Sep 2023
NEW📺: The start of the NFL preseason and first presidential debate fueled viewing gains across broadcast and cable during August. For streaming, viewership experienced a decline as kids headed back to school. Find out the story behind the numbers in our latest Gauge report.
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Seems like the big news is that #suits didn’t set yet another record. But it was still close. 3B viewing minutes for 5 consecutive weeks is extraordinary. 20B in 6 weeks is second only to Stranger Things. @GabrielMacht
24 Aug 2023
Our Top Ten Streaming List is live! 📺 With its sixth multi-billion minute week. #Suits officially has the second most viewing minutes for streaming programs across six consecutive weeks. More streaming insights here: nlsn.co/6019PUJXW
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Here’s a question I’ve been getting pretty regularly over the past couple of weeks, but ⁦@klawls⁩ did a nice job of explaining it! ' on Netflix': Why is everyone watching this legal drama from 2011? usatoday.com/story/entertain… via @USATODAY
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Suits has been gaining steam over the past couple of intervals, and with most of the viewing coming from seasons 1-3, it doesn’t seem to be slowing down. Another record breaking week ahead? Check back Thursday. @akorsh9
27 Jul 2023
Our Top Ten Streaming List is live! #Suits sets a new bar for acquired content 📊, taking the No. 1 spot on our list. With its new addition to @netflix & @SuitsPeacock, it’s gotten a bump of 36% in streaming this week. For more sharp insights: nlsn.co/6011PXKjL
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brian fuhrer retweeted
29 Jun 2023
Blow the whistle; the finale of #TedLasso on @AppleTV set its all-time record high on our streaming list, jumping 62% from last week with 1.2 billion minutes viewed in the US. Find out more streaming insights here:nlsn.co/6016PDWuO
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Congratulations Coach @TedLasso on a great run!
29 Jun 2023
Replying to @nielsen
This is the 11th time #TedLasso has made our weekly Top Ten Streaming list, accumulating almost 25 billion minutes of viewing to date. To learn about this week’s list, dive into the insights with our very own Brian Fuhrer.
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Welcome aboard, @TheRokuChannel!
20 Jun 2023
Coming in HOT 🔥: Streaming grabs 36.4% share of TV in May, with @Roku becoming the third free ad-supported service accounting for over 1% of TV usage. Find out more in the latest edition of The Gauge report: nlsn.co/6019OA98c
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Hoop Dreams: Cable makes a comeback in the March edition of The Gauge.
18 Apr 2023
NEW 🔥: March Madness brings the heat fueling a rebound in cable viewing—it was the largest monthly increase for cable since last year’s NCAA basketball playoffs. Find out more in our newest edition of the Gauge: nlsn.co/6012OOl76
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We’re not at parity yet among streaming platforms, but more are putting titles on the board this month.
28 Mar 2023
Replying to @nielsen
Can you guess which shows garnered over four billion streaming minutes last month? Our very own, Brian Fuhrer, breaks down the latest edition of The Gauge and explores the shifts in total share of TV. Check it out below ⬇️
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brian fuhrer retweeted
Our own @ben_valenta at Fox Sports literally wrote a book last year on this very idea called Fans Have More Friends. Reams of data support that sports fans are generally more engaged and more optimistic about life.
Take in 2 games and call me in the morning? Attending a sporting event is associated with higher self-reported scores on life satisfaction and lower scores on loneliness, according to an all-ages survey of 7,209 people in England. washingtonpost.com/health/20…
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