Disruptive media surfacing the tech and people shaping the physical world.

Joined June 2022
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Our latest documentary, out now 👇
27 Jun 2025
The Factories That Build The Factories That Build The Homes (say that again) I am super excited and proud to FINALLY release our feature-documentary with @buildwithcuby. 🧵 Thread
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A VC fell asleep for 30 minutes during a founder's pitch. The round still closed.
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This week on Bricks, Bucks & Bytes, we traded the VC horror stories founders never forget, debated whether the hottest AI startups are just "reselling tokens," and brought on three founders fresh off funding rounds: Guy Saxelby (Earlytrade, $25M total raised),
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A billion-dollar contractor switched on the data and panicked. The numbers looked worse, not better. "They'd never had a true picture of how they were performing. Incidents and injuries later dropped 23%." — Ben Leach, Founder & CEO, HammerTech You can't fix what you can't see.
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Ask a vendor what "solved" looks like and most pitch a dashboard. He didn't. "If we've got all the safety tech out there and people are still dying or getting seriously hurt, then we haven't achieved our objective." — Ben Leach, Founder & CEO, HammerTech
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"We have 2,000 agents going through your document, checking every single item in detail." This week we sat down with Brandon Abreu Smith and Raymond Zhao, co-founders of Structured AI, fresh off a $4.2M seed round they closed in just five days.
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Construction's quiet secret: most safety fixes are guesswork. "There are five things you should do so it doesn't happen again. You don't need all five — but we don't know which one actually works." — Andrew, CPO, HammerTech AI might finally tell us which.
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Every industry claims it's dangerous. Construction earns it. "In the US, 10 out of 100,000 people are losing their lives on job sites." — Ben Leach, Founder & CEO, HammerTech
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Most safety software does not make anyone safer. It just captures data people pay lip service to. A Procore product leader on the gap between filling out the form and actually being safe.
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A messy job site is not just untidy. It is a safety risk waiting to happen. Juliana Richard Butler on how site data can flag the trip hazards before someone gets hurt.
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Every safety talk on a job site comes back to the same thing. Workers want to get home to their kids. Juliana Richard Butler on the mindset that actually drives safety in the field.
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AI is good at spotting anomalies. Humans are better. A worker can feel a storm coming before any app predicts it. Juliana Richard Butler on where AI should stop and human judgment should lead.
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