Our ML estimates a price for every creator account on CT.
We use audience overlap, niche reach, price, and other metrics to build the best creator mix.
For example: a creator may have plenty of real followers and genuine engagement, but if they're outside the project's niche โ or if their followers also follow many other creators who applied to the campaign โ the estimated price will be lower.
On the other hand, if a creator has a significant number of unique niche followers, the price goes up.