I can have a better experience at my table in my kitchen drinking my own coffee. I even have a special cup! Lol๐
Starbucks CEO defends a cup of coffee costing $9
He says the customers needs to just not think about it as a $9 cup of coffee, youโre paying for the โexperienceโ of getting a Starbucks coffee
โIn some cases a $9 experience does feel like you're splurging, and then what that means is we have to make it worthwhile.โ
He says Starbucks customers โwant to have a special experience and regardless of what your income level is, in some cases, a $9 experience does feel like you're splurging โ well, this is a really affordable premium experienceโ
How out of touch could a person possibly beโฆ