@brucevc profile picture
Bruce Cleveland @brucevc

Retired Chief Marketing Officer, C3 AI. Author - "Traversing the Traction Gap"

Joined May 2009
  • Tweets 1,208
  • Following 357
  • Followers 2,954
69 Photos and videos
Bruce Cleveland retweeted
Constellation Research
@constellationr
Jun 5
Market Engineering, Mission Control & the Next Era of Business | DisrupTV Episode 441 x.com/i/broadcasts/1pJkOODAN…
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@"Not Every Software Startup Needs to Become a Platform—And That’s a Good Thing"linkedin.com/pulse/every-sof… on @LinkedIn

Not Every Software Startup Needs to Become a Platform—And That’s a Good Thing

There’s a persistent narrative in Silicon Valley that, to be “truly valuable,” a software startup must aspire to become a platform—the next Salesforce, ServiceNow, or Datadog. The truth is, far more...

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@"Category Design & Measurement"linkedin.com/pulse/category-… on @LinkedIn

Category Design & Measurement

In the first edition of The Market Engineer, I asked you to consider the following: Research shows (cited in the book, "Play Bigger" by my friend Christopher Lochhead and his cohorts) that the...

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@"The Birth of a Category"linkedin.com/pulse/birth-cat… on @LinkedIn

The Birth of a Category

In the prior 2 newsletters, I focused on the fact that if you are a startup - or a product team in a mature company - you must design or redesign a category to participate in. Why? Humans want/need...

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@"Market Engineering v Demand Engineering"linkedin.com/pulse/market-en… on @LinkedIn

Market Engineering v Demand Engineering

In my book, Traversing the Traction Gap, I introduced the term "market engineering" to represent category design/redesign, thought leadership, storytelling, messaging, and positioning. The research I...

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@"Adapting the Traction Gap Framework for the Enterprise "linkedin.com/pulse/adapting-… on @LinkedIn

Adapting the Traction Gap Framework for the Enterprise

Market research shows that more than 80% of all startups fail - a dismal statistic. I originally developed the Traction Gap Framework for startups, and it offers a tried, tested, and now proven...

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@"Will AI-Native Applications & Agentic Systems Rewrite the T2D3 Revenue Growth Model?"linkedin.com/pulse/ai-native… on @LinkedIn

Will AI-Native Applications & Agentic Systems Rewrite the T2D3 Revenue Growth Model?

For the past couple decades, the “gold standard” for revenue growth for SaaS has been T2D3 – triple twice, double three times – beginning at the point of reaching $2M ARR ($2M, $6M,$ $18M, $36M,...

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@"In Search of “Product Market Fit” is a Mistake"linkedin.com/pulse/search-pr… on @LinkedIn

In Search of “Product Market Fit” is a Mistake

Those of us who have been involved in the product process over the past decade —engineering, product marketing, UX design, and product management—have been told that we should find “product/market”...

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@"My Digital Twin"linkedin.com/pulse/my-digita… on @LinkedIn

My Digital Twin

I have been working with the team at Innovation Algebra - www.innovationalgebra.

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@"The Knowledge Worker is Dead"linkedin.com/pulse/knowledge… on @LinkedIn

The Knowledge Worker is Dead

A friend of mine and former fierce competitor in the tech industry, Christopher Lochhead, is a founder and principle in Category Pirates. His firm produces fantastic content related to the topic of...

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@"Are You Ready for the Age of Agent-to-Agent Marketing? How CMOs Can Prepare for the Coming Shift in Buyer Behavior"linkedin.com/pulse/you-ready… on @LinkedIn

Are You Ready for the Age of Agent-to-Agent Marketing? How CMOs Can Prepare for the Coming Shift in...

By Bruce Cleveland and the Bruce Cleveland Expert Model “Tomorrow’s visibility won’t be won by gaming algorithms, but by engineering clarity—so both humans and intelligent agents know exactly why you...

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@"PromptOps: Marketing’s New AI Discipline"linkedin.com/pulse/promptops… on @LinkedIn

PromptOps: Marketing’s New AI Discipline

What It Is, Why It Matters, and How to Measure Its Impact If you’ve been following the trajectory of AI in marketing, you’ve heard the term “PromptOps” climbing board agendas and CMO LinkedIn feeds....

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Fun interview. lnkd.in/gYBA2iid

86: Traversing the Traction Gap | Bruce Cleveland

Fun interview.

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We raced this weekend in Montréal - the warmup act before the F1 event. It was fantastic- poured rain for our first race and was nice today. Finished P2 in both races. Today, after being hit, avoiding crashes and getting stuck behind some traffic causing…lnkd.in/gZUjZWpK

Update on my retirement ventures. We raced this weekend in Montréal - the warmup act before the F1...

Update on my retirement ventures. We raced this weekend in Montréal - the warmup act before the F1 event. It was fantastic- poured rain for our first race and was nice today. Finished P2 in both...

linkedin.com
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I just received the text below via an unsolicited email to my Wildcat Venture Partners' email address. I keep this email active even though I retired from venture a few years ago. I get something like this several times each week. "I'm just checking to…lnkd.in/d94WtGHF

#marketing #sales | Bruce Cleveland | 33 comments

I just received the text below via an unsolicited email to my Wildcat Venture Partners' email address. I keep this email active even though I retired from venture a few years ago. I get something...

linkedin.com
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ChatGPT is ‘all the rage’ right now but your company’s success isn’t really dependent upon what you say - even if ‘AI’ generates the words for you. Your company’s success is dependent upon what everyone else says about it. This is why I believe Commun…lnkd.in/eDBgiqYm

ChatGPT is ‘all the rage’ right now but your company’s success isn’t really dependent upon what you...

ChatGPT is ‘all the rage’ right now but your company’s success isn’t really dependent upon what you claim - even if ‘AI’ generates the words for you. Your company’s success is dependent upon what...

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I’m speaking today at this great conference for vets! It’s a privilege to support the people who have sacrificed for our country in the military as they now continue to contribute as civilians. lnkd.in/dykVitPx

I’m speaking today at this great conference for vets! It’s a privilege to support the people who...

I’m speaking today at this great conference for vets! It’s a privilege to support the people who have sacrificed for our country in the military as they now continue to contribute as civilians.

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I’m an advisor to CIPIO.ai. They are building a new category - Community Commerce Marketing - and a suite of applications that enable companies to quickly identify, authenticate, activate and compensate product and company advocates and ent…lnkd.in/gfurhxkZ
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Ray does a great job with his podcast and other channels providing excellent insights into key SaaS metrics and how to generate them. lnkd.in/gkwtXH4E
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