Keynote speaker. TEDx talker. Journalist. Adcann’s Marketer of the Year. Fortune: Most powerful people in cannabis. CEO: @grasslandsaf. ricardo@mygrasslands.com
Joined September 2007
- Tweets 16,014
- Following 4,175
- Followers 14,389
- Likes 12,763
1,955 Photos and videos
Pinned Tweet
10 May 2021
My latest column for @RollingStone: "No cannabis brand has yet achieved the milestone of national name recognition, but we’re closer now than ever before." rollingstone.com/culture-cou… cc @rollingstonecc
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9 Feb 2024
“When I joined Grasslands, it was just me and Ricardo, a couple of journalists who’d seen way too many typo-filled press releases and lackluster marketing emails hit our inboxes over the years ..."
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9 Feb 2024
“... We knew that by harnessing the storytelling techniques and high standards of accuracy we’d learned in award-winning newsrooms, we could raise the bar for #marketing and #PR in a truly meaningful way.”
Read the whole article:
mygrasslands.com/cannabis-th…
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9 Feb 2024
The Grasslands: Journalism-Minded Agency™ / @grasslandsaf team and I celebrated 7 years of world-class PR and marketing in Dec., and here's a special share from my friend and longtime colleague Emily Gray Brosious, our Content Marketing Director and my first hire at the agency:
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5 Dec 2023
Fresh of the press at @Forbes: "A real who's-who of weed industry pioneers, The @grasslandsaf Party remains a hot ticket largely thanks to Ricardo Baca, the Grasslands Founder who donned the recent cover of @cannatechtoday ..."
forbes.com/sites/lindseybart…
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5 Dec 2023
"... The Colorado-based agency won Public Relations Agency of the Year at The Emjays."
Thank you, @lindseybartlett, for joining us again at the Party this year - and this thoughtful inclusion in your wrap-up of #MJBizCon.
#grasslandsaf #earnedmedia #pr #publicrelations
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27 Nov 2023
Love seeing @grasslandsaf's brand marketing work catch some buzz! The Grasslands Calendar is a labor of love, every year - and I can't wait to share our 2024 cal.
Not only has our founder @bruvs been nominated for @adcann's 2023 Marketer of the Year award, the Grasslands Calendar has also been nominated for Best Marketing Campaign of the Year (US). Would you take a moment to vote for us?
adcann.ca/awards-united-stat…
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27 Nov 2023
As so many of my colleagues in the global cannabis industry are headed to Las Vegas this week for #MJBizCon, The #GrasslandsParty and more, I wanted to share my first column I wrote for NY-based @HoneysuckleMag.
honeysucklemag.com/ceo-unexp…
cc @grasslandsaf
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27 Nov 2023
The timing is fitting for this piece, because as I wrote for Honeysuckle, "I want to talk explicitly about leading my small business and how weed has made me a better CEO."
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27 Nov 2023
It's all true, and today I'm sending all of my colleagues inside (and outside) this vastly complicated industry the good vibes and big energy that will successfully guide us through the week ahead.
See y'all in Vegas, friends!
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13 Nov 2023
Wow.
12 Nov 2023
‼️ BICYCLE-KICK GOAL IN THE STATE CHAMPIONSHIP 🔥
Hell of a play from Broomfield's Marcus Von to help lead the Eagles to the 5A state title 🏆 #copreps @CHSAA @Eagle_athletics @BHS_EagleSoccer @crazysportgirl1 @BoCoPreps
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26 Oct 2023
When the prohibitionists gear up their baseless fear-mongering, we as cannabis leaders must respond with common-sense responses that are level-headed and rooted in our reality - such as this great @BloombergLaw op-ed by Andrew Kline and Shane Pennington.
news.bloomberglaw.com/us-law…
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1 Sep 2023
MY NEW COLUMN in @Salon celebrates the legit-historic win of this week’s rescheduling news while also slamming the unfounded absurdity of cannabis remaining a controlled substance. “This is a half step where a whole step is needed.”
salon.com/2023/09/01/resched…
cc @grasslandsaf
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19 Jul 2023
Please read my latest column for @RollingStone: Will Summer 2023 be the season that cannabis consumers finally start embracing drinkable weed?
rollingstone.com/culture-cou…
@grasslandsaf @rollingstonecc
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17 Jul 2023
Save the date, friends! We're throwing an old-fashioned ART PARTY with Biome 007: Founders Party from 1-4 p.m. Saturday July 29 (UMS weekend). Wenz is DJing a quick set, as is Alisha (@Indie1023), Carlee (Flora Fauna), Moke (Denver Theatre District) and Eric (Leon Gallery).
17 Jul 2023
Look at all these beautiful people! (And me) See you on July 29 for my DJ set at the #UMS2023 Founders Party at @grasslandsaf -- part of the Biome 007 art event. I'm on at 3 p.m. artbiome.com/calendar
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27 Mar 2023
Fyi, journalists covering cannabis:
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27 Mar 2023
Thank you, @MinnPost, for the thoughtful conversation about legal cannabis in the Midwest and beyond! Good journalism educates its readers, and I'm so thrilled this part of our interview made it to the published article:
minnpost.com/politics-policy…
@grasslandsaf
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27 Mar 2023
"I think the legacy of reefer madness is unquestionably, 100 percent the continuation of slavery. A lot has been written, including by a really wonderful writer named Michelle Alexander, formerly of the ACLU, about the war on drugs being ultimately the new Jim Crow."
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22 Mar 2023
My colleagues at @grasslandsaf are already developing our strategies for @MJunpacked, @MJBizDaily's #MJBizCon, @HallofFlowers_ and more. Check out (below) our definitive guide to the trade shows that help fuel the cannabis and psychedelics industries.
mygrasslands.com/cannabis-pr…
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8 Mar 2023
To my cannabis and psychedelics communities: I’m speaking at instagram.com/p/CpiofBSvOw2/…
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