We work with the world's leading brands to strategically manage uncertainty and disruption. Crisis Management, Business Continuity, & Disaster Recovery Experts.
Joined February 2011
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Your organization is counting on you to lead decisively during its darkest hours, but you can’t build cross-functional influence on the fly.
Waiting until an actual incident occurs to see if your team can work collaboratively both vertically and horizontally is a high-risk gamble.
Listen to the Managing Uncertainty Podcast:
youtu.be/TSooCWN5V6I
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
10
Crises do not line up and wait their turn anymore—they arrive together, feed each other, and compound.
Most organizations are relying on programs that fail when they meet a polycrisis, simply because they were designed for a completely different, single-incident problem.
Listen to the Managing Uncertainty Podcast:
youtu.be/QwzpKytEzNI
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
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Jun 15
You can't afford to be a passive bystander; crisis team members are expected to actively monitor emerging threats and initiate the notification process immediately.
Once activated, your job is to push the team forward with candid feedback, provide tactical updates, and wear multiple hats to ensure a successful response.
Listen to the Managing Uncertainty Podcast:
youtu.be/TSooCWN5V6I
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
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Jun 14
If your organization's crisis response relies on a single person stepping in to save the day, you don't actually have resilience—you have fragility.
True leaders don't micromanage or bottleneck decision-making; they trust their systems and empower their subject matter experts to act without waiting for permission.
Listen to the Managing Uncertainty Podcast:
youtu.be/Z5iV0TL8baM
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
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Jun 14
Not every leader is cut out for the crisis room. Navigating an organizational disaster requires a rare ability to perform under pressure, pivot instantly as needs change, and lead both vertically and horizontally across silos to protect the company.
Listen to the Managing Uncertainty Podcast:
youtu.be/TSooCWN5V6I
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
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Jun 13
True crisis leadership requires you to live in both the weeds and the strategy at the same time.
Bryan Strawser explains that while you must help your team navigate tactical hurdles, you also have to break down silos, communicate upward, and lead with a quiet, nuanced approach that keeps the organization moving forward.
Listen to the Managing Uncertainty Podcast:
youtu.be/Z5iV0TL8baM
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
2
Jun 13
In a crisis, outcomes are rarely optimal even when managed well. Bryan Strawser explains that instead of tracking unpredictable endpoints, leaders should measure the performance of their response process.
A strong framework captures decision points, builds accountability, sets a steady battle rhythm, and naturally drives positive results.
Listen to the Managing Uncertainty Podcast:
youtu.be/eOJSOtNkpoE
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
5
Jun 13
In a crisis, outcomes are rarely optimal even when managed well. Bryan Strawser explains that instead of tracking unpredictable endpoints, leaders should measure the performance of their response process.
A strong framework captures decision points, builds accountability, sets a steady battle rhythm, and naturally drives positive results.
Listen to the Managing Uncertainty Podcast:
youtu.be/eOJSOtNkpoE
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
5
Jun 12
Your primary responsibility during a crisis isn't to control every detail, but to empower your trained team to do the actual work.
Bryan Strawser notes that over a two-decade career, he only stepped in once to relieve a leader—because true leadership means cultivating a mindset of a curious learner and letting your subject matter experts execute.
Listen to the Managing Uncertainty Podcast:
youtu.be/Z5iV0TL8baM
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
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Jun 12
True crisis leadership requires a cross-functional perspective to bridge organizational gaps when the stakes are highest.
Bryan Strawser explains that a confident leader must coordinate horizontally and communicate clear messages across every internal channel—a concept the Harvard National Preparedness Leadership Initiative calls "leading across".
Listen to the Managing Uncertainty Podcast:
youtu.be/eOJSOtNkpoE
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
5
Jun 11
When a crisis hits, a CEO must focus on the long-term strategic survival of the company rather than getting stuck in the tactical weeds.
Bryan Strawser explains that the key to stepping back comfortably is empowering a well-trained crisis team, trusting their talent, and coaching them behind closed doors rather than micromanaging the response.
Listen to the Managing Uncertainty Podcast:
youtu.be/Z5iV0TL8baM
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
8
Jun 11
There is simply no substitute for real-world experience, and shadowing a seasoned crisis leader is the ultimate preparation.
If you don't have access to side-by-side learning, Bryan Strawser suggests focusing on training, exercises, and debriefing past incidents to build effective response muscle memory.
Listen to the Managing Uncertainty Podcast:
youtu.be/eOJSOtNkpoE
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
2
Jun 10
Projecting an over-the-top, macho bravado might get views, but it fails completely when a real crisis hits.
You cannot micromanage a crisis; success depends on building an effective crisis management process, admitting what you don't know, and piecing the puzzle together with your team.
Listen to the Managing Uncertainty Podcast:
youtu.be/CNOc8mngzf8
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
4
Jun 10
To become a firefighter, it takes about 600 hours of training; to become an EMT, it takes hundreds of hours of clinical and coursework time.
But to become the crisis management leader in charge of protecting your company’s revenue, reputation, and employee safety, the baseline requirement is a whopping zero hours.
Listen to the Managing Uncertainty Podcast:
youtu.be/eOJSOtNkpoE
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
12
Jun 9
Silence in the face of a disruption is never a strategy; if you don't communicate proactively, others will spin the narrative for you.
Bryan Strawser notes that while silence and inaction are decisions, they must come from an informed point of view to prevent your board from overstepping their governance boundaries.
Listen to the Managing Uncertainty Podcast:
youtu.be/CNOc8mngzf8
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
6
Jun 9
Great crisis leadership comes down to having the right team at your side, which starts by defining key capabilities and functions before naming specific members.
Thoughtfully developing these roles ensures that your team can act at its fullest capacity when a critical moment strikes.
Listen to the Managing Uncertainty Podcast:
youtu.be/CNOc8mngzf8
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
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Jun 8
In a fast-moving crisis, waiting for perfect facts is a trap because you are never going to get all the information you want.
True resilience leaders learn to be comfortable making high-stakes decisions based on what they know right now, while clearly acknowledging exactly what they still do not know.
Listen to the Managing Uncertainty Podcast:
youtu.be/CNOc8mngzf8
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
3
Jun 8
The organizations that navigated the shift to remote work best were those that reacted to early global indicators and moved decisively before the crisis hit home.
Bryan Strawser notes that having the internal credibility to act quickly allowed leaders to secure scarce resources like laptops and Wi-Fi hotspots before global supply chains completely dried up.
Listen to the Managing Uncertainty Podcast:
youtu.be/CNOc8mngzf8
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
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Jun 7
The real danger to your organization lies in the "unknown unknowns"—the things you don't know and aren't even thinking about.
Bryan Strawser emphasizes that incorporating these blind spots into your decision-making framework allows you to communicate proactively rather than letting outsiders control the narrative.
Listen to the Managing Uncertainty Podcast:
youtu.be/CNOc8mngzf8
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
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Jun 7
For decades, leaders were told to focus on output, yet many still clung to the trap of tracking desk time.
The pandemic completely turned this on its head by forcing companies to abandon presenteeism, proving that micromanaging inputs will never compete with a deeply motivated, mission-driven workforce.
Listen to the Managing Uncertainty Podcast:
youtu.be/2LyvyMqVVrU
Learn more about Business Resiliency with Bryghtpath:
linktr.ee/bryghtpath
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