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Brett Tabke @btabke

Founder @Pubcon and @WebmasterWorld Inc. - passions: Community building, Conferences, Affiliate, Speaker, Author, Coder, ML programmer.

Joined March 2008
  • Tweets 13,314
  • Following 271
  • Followers 30,620
327 Photos and videos
searchengineworld.com/entity…

EntityMap Wants To Give AI Search A Sitemap For Meaning

EntityMap: A Sitemap For What Your Site KnowsWhat is it? EntityMap is a proposed open standard that lets publishers declare entities, relationships, and source evidence for AI systems. Here is why

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searchengineworld.com/wordpr…

WordPress Pushes Third Update in 24 Hours, Reaches Version 6.9.4

WordPress users woke up to a familiar dashboard notice again this morning. Another core update.In less than a day the platform jumped through multiple releases, landing at WordPress 6.9.4, after wha

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hmmm. kinda suss Google - kinda suss (leads to Bings content removal page)
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We lost Neeva and Infinity search engines last year.
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It's true - it's really happening - I think it will be a huge behind-the-scenes SEO topic this year: searchengineworld.com/prunin…

The New SEO Math: Fewer Pages = Stronger Pages or “Spray and Pray SEO” is Really Over?

Content pruning still triggers skepticism, especially among pro-SEOs who lived through the earlier kw cycles where deleting pages was framed as reckless or even dangerous. For decades, the safe pla

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Brett Tabke@btabke
19 Nov 2025
rare, but it is nice to see Google get one up'd with an ad.
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Brett Tabke@btabke
19 Nov 2025
Here you go Google : an Example of Parasite SEO:
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Brett Tabke@btabke
5 Nov 2025
Differentiated Delivery is a new name for an old process. Cloaking your robots.txt is back! Serve different rules to AI bots, fighting spoof scrapers, or test site safely. How-to and why of Differentiated Delivery: searchengineworld.com/how-to…

Differentiated Delivery: Evolving and Cloaking Your Robots.txt into an Active Bot Gatekeeper

Differentiated Delivery : Stopping the bot storms: Serve trusted crawlers like Google a permissive robots.txt while blocking rogue scrapers with dynamic robots.txt in Apache, Nginx...

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Brett Tabke@btabke
30 Oct 2025
Any open src code out there to classify query intent?
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Brett Tabke@btabke
20 Oct 2025
Wikipedia’s traffic is falling. The open web is turning into a data source, not a destination. searchengineworld.com/wikipe…

Wikipedia Traffic Shifts Highlight Big Impact of Google’s AI Overviews

Wikimedia’s latest report on new user trends paints a stark  picture of how internet traffic is being reshaped by AI search. The analysis shows that Wikipedia is seeing fewer new editors, a slowdow

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Brett Tabke@btabke
15 Oct 2025
Another domino falls in the world of search. Firefox can now set Perplexity as default built-in search option. This isn't just a new feature; it's a signal of what's to come? (we can only hope) #FireFox #SEO #AIsearch #Perplexity #Mozilla searchengineworld.com/firefo…

Firefox Adds Perplexity AI as a Desktop Search Engine Option

 Mozilla has officially added Perplexity AI as a built-in search engine option in the desktop version of Firefox, marking another small but steady move toward AI-driven search interfaces.

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Brett Tabke@btabke
5 Oct 2025
When did google mess with spell check? 1) Do a search on a bad spelling, it shows you the correct "did you mean" spelling, 2) then if you click on the corrected spelling 3) and then click in the search box, it reverts to the incorrect spelling.
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Brett Tabke@btabke
2 Oct 2025
Cloudflare’s Content Signals takes aim at AI crawlers. But is it a fix or a flaw for publishers and SEOs? Our thoughts: searchengineworld.com/cloudf… #SEO #AI #Publishing #Search

Cloudflare’s Content Signals: The Right Problem, An Unlikely Solution

The open web has long depended on an implicit exchange: publishers make content freely available, and platforms like Google send them referral (i.e. search) traffic that can be monetized. This relatio

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Brett Tabke@btabke
25 Sep 2025
GEO? We asked the SEO community to share results and experiences. From tracking mentions and clicks to measuring ROI across ChatGPT, Bing, Perplexity, and DDG, the responses give a clear snapshot of where GEO stands today. searchengineworld.com/geo-th… #SEO #Marketing #GEO

Is GEO Real or The Great SEO Hallucination? The SEO Community Speaks!

Generative Engine Optimization (GEO) has moved from theory to playing and testing ground. We were curious to see where this was all going to land with marketers. What we found is that marketers are

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Brett Tabke@btabke
24 Sep 2025
CloudFlare introduces new Robots.txt directives to combat AI and search engine abuse : searchengineworld.com/cloudf…

Cloudflare Enters the Robots.txt Fray with a “Content Signals Policy” for AI bots

Cloudflare just introduced a new way to tell bots what they can do with your content after they fetch it. The Content Signals Policy adds a short, human-readable policy block to robots.txt, plus a sim

searchengineworld.com
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Brett Tabke@btabke
24 Sep 2025
New in Google Labs: Mixboard. searchengineworld.com/new-in…

New in Labs: Mixboard a “Concepting Board”

Google Labs has rolled out Mixboard, a new experiment aimed at turning brainstorming into a more  an interactive process. It is a cross between a mood board and a simple ideation tool.It lets use

searchengineworld.com
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Brett Tabke@btabke
24 Sep 2025
Microsoft creates Content "affiliate" system to pay publishers for content. If nothing else, it puts pressure on Google. searchengineworld.com/micros…

Microsoft is preparing to launch a Publisher Content Marketplace (PCM)

Microsoft is preparing to launch a Publisher Content Marketplace (PCM) that could change how publishers are paid when their work is used inside AI systems like Copilot. Unlike most licensing deals str

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Brett Tabke@btabke
19 Sep 2025
And so it comes to pass: searchengineworld.com/google…

Google Adds Gemini Button To Chrome

Google just rolled Gemini AI into Chrome for US desktop users. This isn’t just another browser update. It’s a shift in how billions of chrome users experience the web.Gemini can now answer que

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Brett Tabke retweeted
Nate Hake
@natejhake
12 Sep 2025
Web creators & publishers -- it's time to BLOCK AI BOTS! 🤖❌ This is how we get leverage to demand AI licensing fees when bots scrape our copyrighted content Follow my simple actionable guide: 🔗travellemming.com/perspectiv…
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Brett Tabke@btabke
11 Sep 2025
86% use TikTok weekly for answers, reviews, and product discovery. searchengineworld.com/tiktok… #TikTok #GenZ #SearchMarketing #SEO

TikTok Says its Search Engine Rivals Google With GenZ

TikTok - the new player in Search as 86% of GenZ search on TikTok weekly.

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