I actually think the misunderstanding of FDE's value proposition is going to cause pain for both deployment companies and customers alike.
There is a general surface-level understanding and meme-ability of FDEs similar to our product.
In reality, what we actually do involves product leverage through back propagation of customer pain to product, a culture of shared risk-taking toward customer outcomes instead of work/consumption/selling, how we decomp problems through a lens of AI humans, and understanding that the world is qualitative as well as quantitative…and the list goes on.
What I am NOT saying is that others can’t or won’t develop valuable FDE practices. What I actually hope to see through the cycles is a focus on customer outcomes, proof of value not proof of work, and thick software that compounds this value.
The world would be a better place.