You have to let your no be your no and your yes be your yes. For every yes, day in and day out, there are 30 no’s. That’s life.
So when I say no to “pros,” 13-year-olds, brands, camps, clinics, schools, opportunities, and sometimes even my own family, understand it’s not personal — it’s reality. Time is finite. Energy is finite. Attention is finite.
People only see the yes. They rarely see the discipline behind the no.
If there were 100 hours in a day and 10 days in a week, maybe there would be fewer no’s. But there isn’t. So protecting your time, your standards, your peace, and your purpose becomes necessary.
Not every opportunity is your assignment.