Microsoft shows ads inside Windows. On a laptop you paid for. In the Start menu. In Settings. In notifications. There's no "Windows without ads" tier. You just get ads. On your own computer. 👇
Can We Talk About Ads in 2026
There used to be a deal. Free with ads, or paid without. Two lanes. Pick one. Somewhere in the last two years, the lanes merged. 👇
Amazon Prime added ads to the paid plan. Disney did it. Hulu did it. YouTube Premium Lite still shows some ads. You're now paying for the privilege of seeing fewer ads. Not zero. Fewer. 👇
I have almost 2,000 articles across three platforms. Medium, Substack, and my own blog. At some point you stop Googling your problems and start finding your own answers. Literally. 👇
Each article is a tiny investment. Most do nothing for months. But a few start showing up in search results. And once they do, they keep showing up. That's the compounding effect of writing about what you actually do. 👇
The downside: some of my old articles are wrong. Platforms change. Features get removed. And when your primary reference is yourself, you stop looking for other perspectives. That's lazy. I do it more than I should.