Pre-seed and seed venture capital. We invest in demographic changes driven by tomorrow's internet users.

Joined May 2018
2 Photos and videos
Cake Ventures retweeted
Did you know nurses and retail workers stand for 8 to 16 hours in a single shift? When I was at Nike, we dug into the opportunity to better serve people who stand for a living—those who spend hours upon hours on their feet to serve us in healthcare, food and beverage, retail, education, security, and more. Proper footwear to disperse and return energy to their feet is critical to short—and long-term health and safety. Solutions for these workers are important and underserved. We are so excited to share the news about @cakeventures portfolio company STAND . Congrats to @RobGreggNYC on this launch! If you know someone who stands for a living, we highly recommend these as they are effective for health and safety and also look fly!
Celebrating the relaunch of portco STAND (formerly Gales®) today. STAND is specifically designed for the millions of workers that need soft shoes for tough jobs: healthcare, food service, retail, security, teachers, and anyone who spends extended time on their feet.
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Mornings are great when they start off with a discussion about AI and ethics. @MoniqueWoodard just off the TechCrunch Disrupt Stage in SF and I’m about to jump online to judge @LAUNCH - founders, can’t wait to meet you!
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Cake Ventures retweeted
I'm excited to announce that I am teaming up with long-time friend and collaborator @MoniqueWoodard as a Venture Partner @cakeventures to invest in this next generation of visionary founders and disruptive companies that are building a future I want to live in.
I’m excited to welcome @shaherose to the @cakeventures team as Venture Partner. I've known Shaherose for 10 years -- she started Women 2.0 around the same time that I was building Black Founders. We worked out of the same co-working space and became friends and co-conspirators.
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Excited to support Eli Health on their path to improving access to hormonal health data
I’m excited to welcome @elidothealth to the @cakeventures portfolio with the close of their $3.6M seed round alongside @MuseCapital @RH_CapitalVC and their pre-seed investors. Eli Health has developed a saliva test for continuous at-home hormone testing. forbes.com/sites/marijabutko…
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We celebrate our female founders every day, but on #InternationalWomensDay, we give a special shout-out to the female founders & CEOs in our @cakeventures portfolio - @Kimberly_Kap / @getsnackapp @vmrissetto / @CulinaHealth Vivian Xue Rahey / Pamper @emceeglory / @onguaranteed
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.@data_marina / @elidothealth Melissa Danielsen & Melanie Fountaine @joshincare Sherri McMullen / Shop McMullen #IWD2023
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Today, we're excited to officially launch Cake Ventures, a $17M fund dedicated to investing in companies that touch areas of demographic change. Raising a debut fund is never easy, but first funds are like classic hip-hop albums -- they outperform. medium.com/@cakeventures/int…
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