CARD Group Research & Insight is a leading market research agency with a wealth of experience in consumer insight.
Joined March 2010
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Creating a strong, distinctive identity is one of the biggest challenges facing Business Improvement Districts today, making it challenging for BIDs to target audiences effectively: card-group.com/how-bids-can-…
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Communities are at the heart of the transition to a more sustainable energy future – as we learned today at the SEC conference in Stormont.
Read more about the project - shorturl.at/JPEDe
#SECNI #ClimateAction #CommunityEnergy #SustainableFuture #FuelPoverty
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We were delighted to attend & contribute to the Sustainable Energy Communities NI Conference at Stormont.
Our Director of Corporate Development, Aoife Hamilton, presented the headline findings from our independent evaluation of the project.
adviceni.net/.../sustainable…
@AdviceNI
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Investment decisions are rarely straightforward.
Whether introducing a new leisure attraction, expanding food and beverage offers, enhancing public spaces or improving visitor facilities, significant investment often... to read more: card-group.com/visitor-insig…
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As retail destinations evolve into mixed-use environments, asset managers increasingly need to understand not only how many people visit – but who they are, why they visit, what they value and how perceptions are changing.
card-group.com/beyond-footfa…
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For asset managers, reputation directly affects leasing confidence, footfall resilience and long-term asset value.
card-group.com/why-reputatio…
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Industry research increasingly points toward repositioning and repurposing as a key strategic priority, exploring how they can transform a single-use shppping centre into a more dynamic, mixed-use destination.
card-group.com/how-successfu…
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Why do shoppers choose one destination over another?
Our latest blog looks at how shopping centre research helps centres understand their real competition and make more informed strategic decisions.card-group.com/why-shoppers-…
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Supporting the wellbeing of our team is really important to us.
We recently welcomed @nichstweet back to provide Well Checks for our employees for the 3rd year running after such positive feedback from staff in employee surveys.
#EmployeeWellbeing #WellChecks #WorkplaceHealth
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What do today’s shopping centre visitors really want?
Our latest blog explores why market research for shopping centres is essential for understanding both visitors and non-visitors.
card-group.com/understanding…
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Super morning at the 25th anniversary celebration of #LivingWage Foundation at @ImagineBelfast .
Delighted to be one of more than 200 @LivingWageUK Living Wage accredited companies in Northern Ireland.
@Mary_BMac
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Help test a new personal safety app for women in Belfast.
Click now to find out more: bit.ly/CARD-TAP
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19 Dec 2025
Find out more about @TrussellUK and how to donate food here: bit.ly/CARD-Trussell-trust
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13 Nov 2025
It’s #LivingWageWeek!
We’re proud to be a #LivingWageEmployer — making sure everyone on our team earns a fair day’s pay for a fair day’s work.
When people are valued and supported, everyone thrives.
#FairPay #EthicalBusiness #ProudToPayTheLivingWage
@LivingWageUK @Mary_BMac
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16 Oct 2025
9 Reasons Why DEI Member Surveys Make Medical Associations More Sustainable
bit.ly/4qjbBuC
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29 Sep 2025
Is Outdated Consumer Insight Sabotaging Marketing Strategies?
For consumer brands, data and insight are the cornerstones of effective marketing.
But what if the evidence drifts out of date?
Read more: bit.ly/3VFP6lu
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25 Sep 2025
The effects of market research are real, but linking it with outcomes like revenue, retention, or satisfaction is not typically immediate or even direct.
Read more at: bit.ly/46U5e9c
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17 Sep 2025
Delighted to see our Data Scientist, Dr Jonathan Henderson, presenting at the Royal Statistical Society 2025 International Conference in Edinburgh.
@RoyalStatSoc
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11 Sep 2025
At first glance, social media seems to have made shopping easier. But this simplicity can be deceptive for marketers.
Consumers might buy in a few clicks, but behind that choice lies weeks of passive social media exposure, subconscious influencing... bit.ly/4piUJ6p
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