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Pinned Tweet
3 Sep 2025
I’m thrilled to share that I’m joining Coinbase as Chief Marketing Officer! I’ve long been a fan of @Coinbase as a product and as a disruptive brand willing to fight for economic freedom around the world.
I can’t wait to roll up my sleeves with @brian_armstrong, @emiliemc, and the rest of the team, at a time when the very definition of finance is changing and crypto is finally becoming more accessible and open. Let’s do this 🚀
3 Sep 2025
It’s @catferdon, our new Chief Marketing Officer.
She’s joining Coinbase to help us keep the number of crypto users going up only.
With deep experience championing disruptive technology, most recently as CMO of @CashApp, Cat is the perfect person to steer our mission of onboarding a billion users and increasing economic freedom around the world.
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cat ferdon retweeted
Jun 12
The sheer scale of a trillion dollars can be hard to comprehend. Let me put it in perspective. You would have to earn a dollar a year for a trillion years straight to have that much money.
Jun 12
Breaking News: Elon Musk became the world’s first trillionaire as SpaceX shares soared above $150 on its first day of trading. nyti.ms/4uvca5a
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Jun 11
you know you struck a chord when people text you about an ad. my phone blew up when this ran during the NBA finals last night (and several texts came from self-proclaimed vest-wearing finance bros). the memes are still incoming and the general gist is: 'i feel seen lol’
love working with this team & glad to know the message landed with so many who are willing to laugh with us
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May 19
New work from @coinbase is premiering during the NBA Playoffs this week, spotlighting the financial blind spots hiding in plain sight
Proud of everyone who brought this one to life
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cat ferdon retweeted
May 19
Your money. Their rules.
Break the pattern.
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cat ferdon retweeted
May 14
Today we’re expanding our support for @HyperliquidX by becoming the platform’s official treasury deployer of USDC.
Onchain markets operate 24/7 and require collateral that is always available, instantly transferable, and deeply liquid - USDC delivers exactly that.
Alongside this, we’ve also significantly increased our position of staked HYPE.
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cat ferdon retweeted
Apr 27
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cat ferdon retweeted
Apr 16
Enjoying the new design system for the Coinbase app and overall brand - the dots!
The team cooked here.
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Apr 15
The 'safe' choice in marketing is often actually the riskiest one. At @coinbase, leading the way requires us to always stay bold and creative in how our brand shows up.
Great to chat with @Adweek this past week - thanks @jenny_rooney!
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Apr 15
Apple Podcasts: podcasts.apple.com/us/podcas…
Spotify: open.spotify.com/episode/5qg…
YouTube: youtube.com/watch?v=k_ycy-Ia…
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cat ferdon retweeted
Stablecoins make moving money fast, cheap, and global. Coinbase is building the infrastructure to make it happen at scale.
Join Coinbase and other payment industry leaders in SF on April 28 to hear how PSPs, banks, and fintechs are building the future of payments.
RSVP below ↓
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cat ferdon retweeted
Mar 20
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Mar 20
You asked for it, so we made it.
Presenting “Your Way Out,” the game.
Level 5 sucks btw. Based on a true story.
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Mar 16
shoutout to an unreal team & the real world video game they pulled off
Humans brought the creativity, AI & VFX brought the polish to elevate something special with this one
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cat ferdon retweeted
Mar 16
Game not over.
It’s time to take back control.
Presenting “Your Way Out,” the extended cut.
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Mar 13
Latest drop from the Coinbase marketing team, our creative studio & the absolute sickos at @isleofany who down-res’d reality to portray one NPC’s breakout escape into the real world.
So lucky to work alongside them <3
Mar 12
The game only changes when you do.
This is your way out of their system.
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Coinbase’s brilliantly crafted Oscars ad asks: Are you a financial NPC? adage.com/creativity/work/aa…
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Coinbase Oscars Commercial Urges Viewers to Break From Life's Game variety.com/2026/tv/news/coi…
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Mar 12
in world of empty promises, @coinbase brings the tangible, practical solutions 🕹️
Mar 12
They built a low polygon set IRL for this ad 🤯
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cat ferdon retweeted
we spoke with @catferdon earlier today on our live show about the new @coinbase campaign. really interesting stuff coming from the team there – she gave us the debrief on their creative strategy, practical effects, and longterm plan
#advertising #marketing
Mar 12
They built a low polygon set IRL for this ad 🤯
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cat ferdon retweeted
Mar 12
Coinbase cooked with this one.
Most people don’t need a better place in the system. They need a way out of it.
Mar 12
The game only changes when you do.
This is your way out of their system.
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