@chachelly profile picture
TaChelle Lawson @chachelly
Joined October 2017
  • Tweets 516
  • Following 180
  • Followers 103
55 Photos and videos
Like Serena, your choice will be called either “sellout” or “brave.” You don’t control the label. You control the strategy. Anticipate the outrage. Understand the culture. Deliver the message anyway. Because outrage fades. Strategy wins. #GLP1 #SerenaWilliams #FakeOutrage
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#CrackerBarrel learned the hard way: logos are emotional real estate. Rebranding without cultural intelligence = brand trust erosion. Fast. Thrilled to be quoted in @Forbes on what brands get wrong when they mess with legacy. Strategy > Pandering forbes.com/sites/edw
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If Cardi B can flaunt her WAP, Sydney Sweeney can be proud of her blue eyes. Celebrating Blackness = Empowerment Celebrating Whiteness = Racism? This is why DEI has lost credibility. Logic matters and Identity isn’t a crime. #LeadingWhileWhite #DEI #CultureWars #SydneySweeney
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Being white at work isn’t a privilege. It’s a "problem." And leaders are paying the price in division and burnout. DEI didn’t prepare you for this. I am. Introducing my new course: LEADING WHILE WHITE tachelle-lawson-fig.thinkifi…

Leading While White

A crash course for white leaders navigating race, reputation, and power in today’s workplace. Learn how to lead through identity politics, double standards, and DEI fallout without losing your team,...

tachelle-lawson-fig.thinkific.com
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Most DEI doesn’t survive boardroom scrutiny but is still in the budget, being called something else. Why?  Because leaders are dammed if they do, dammed if they don’t. Get Black is NOT a Credential. #wokeDEI #executiveleadership #blackisnotacredential #ceo #tachellelawson
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Chapter 2 of Black Is NOT a Credential: The Corporate Scam of DEI is “The Overcorrection.” The name says it all. Get your copy amazon.com/dp/B0DQFGPB6Q  #blackisnotacredential #wokedei #didntearnit #antiwoke #executiveleadership #accountabilitymatters #TaChelleLawson #DEI

Black is NOT a Credential : The Corporate Scam of DEI

Black is NOT a Credential : The Corporate Scam of DEI

amazon.com
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TaChelle Lawson retweeted
NCPPR Media@NCPPRMedia
25 Jun 2025
LISTEN: 6/25 Noon ET @Project21News' TaChelle Lawson @chachelly discusses #Juneteenth on @next_steps_roc nextstepsshow.com nationalcenter.org/ncppr/202…

Next Steps Show | Faith, Politics & Entrepreneurship Radio

The Next Steps Show with Peter Vazquez—where Faith, Politics, and Entrepreneurship collide to inspire truth, leadership, and bold action.

nextstepsshow.com
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You see how far PR and media headlines take you. Puts you on the radar of ego activists or the DOJ. Get a free chapter of Black is NOT a Credential tachellelawson.com/download-… #blackisnotacredential #executiveleadership #deistrategy #culturalrisk #business #ceomindset #tachelle
20. Thursday X_Twitter – Tweet

ALT 20. Thursday X_Twitter – Tweet
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If PR is your plan, you’re naked in a war zone. You won't prevent cancel culture with woke messaging. Get a free chapter of Black is NOT a Credential tachellelawson.com/download-… #blackisnotacredential #executiveleadership #deistrategy #culturalrisk #leadershiptruths #tachelle
10. Tuesday X_Twitter – Tweet

ALT 10. Tuesday X_Twitter – Tweet
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A reminder. One person did NOT cancel Target. Being lazy and riding the DEI bandwagon is what did it. Get my book for more DEI Scam strategic insight amazon.com/dp/B0DQFGPB6Q #BlackIsNOTaCredential #DEI #reputationrisk #leadership #target #jamalbryant #cancelculture #boycott
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Your shield against cancel culture isn’t PR. It’s not HR either. It's execution. Precise, proactive, strategic execution. The playbook is already written, if you're serious enough to read it. tachellelawson.com/blog #BlackIsNOTaCredential #growthmindset #businessowner #ceo
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The pastor protecting Blacks from the "Boogeyman." Thank God for Jamal Bryant 🙄 He's sole reason Target got canceled? According to him. Please. EGO ACTIVISM at its finest. Can we say FAKE OUTRAGE? Agree-drop a comment #jamalbryant #boycott #CNN #woke #dollargeneral #DEI
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Most companies are one viral moment away from collapse. They blame DEI. However, it’s largely due to their arrogance and ignorance. How long will the grace period last? Get Black is NOT a Credential and learn how to swap DEI for ROI. amazon.com/dp/B0DQFGPB6Q  #DEI #leadership
leadership

ALT leadership
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Fire them. ALL of them. NOW. cbsnews.com/news/st-louis-to… #DEIhire #blackisnotacredential #theythem #pronouns #woke #tornado #CEMA #FireThemAll #EmergencyManagement #StLouisTornado #LeadershipCrisis #CrisisManagement #CrisisLeadership #Accountability #TornadoAlert #tachellelawson

St. Louis tornado sirens didn't sound in deadly storm. Now a city commissioner has been placed on...

St. Louis' emergency management commissioner has been placed on administrative leave, the mayor said, after tornado sirens failed to be activated ahead of Friday's storm.

cbsnews.com
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If your quarterly numbers are sliding and you aren’t utilizing diversity to capture new customers or develop new products or services.  🎯 Get the book: “Black is NOT a Credential: The Corporate Scam of DEI” amazon.com/dp/B0DQFGPB6Q  #tachellelawson #blackisnotacredential
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If your diversity initiatives are not generating revenue, retaining talent, or expanding market share…why are you doing it? 🎯 Book the book that changed everything about DEI.  amazon.com/dp/B0DQFGPB6Q  #leadermindset #deiwithimpact #leadership #tachellelawson #growth #ceos
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Weak CEOs blame the economy. 🎯 Get your copy of” Black is NOT a Credential: The Corporate Scam of DEI” before customers and employees decide for you. amazon.com/dp/B0DQFGPB6Q #blackisnotacredential #leadershipaudit #corporatedownfall #tachellelawson #ceostrategy
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Your brand’s bleeding. Your DEI is a joke. And your board is quietly asking: “Is this CEO still the one?” No neutral. No wait-and-see. Execute or be vanquished. 🎯 Buy damn book amazon.com/dp/B0DQFGPB6Q #leadership #executionordeath #tachellelawson #blackisnotacredential
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Culture doesn’t collapse at the customer level. It starts in the boardroom, making the customer collateral damage. Fear freezes leadership and silences growth. It happens every day. 🎯 Retweet if you’ve seen it. #fearculture #ceoclarity #executiveleadership #tachellelawson
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Delays. Vague moves. Fear is costing you clarity and control. Don’t let hesitation stop you from writing your strategy. 🎯 Buy Black is NOT a Credential: The Corporate Scam of DEI and get the CEO playbook. amazon.com/dp/B0DQFGPB6Q #tachellelawson #strategicleadership #CEOs
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