EVP Strategic Intelligence at @ssrs_research, Executive Director of Sports Poll, co-founder of Luker on Trends
Joined June 2017
- Tweets 18
- Following 65
- Followers 48
- Likes 72
10 Photos and videos
Chad Menefee retweeted
May 21
LeBron James and Stephen Curry have ranked as the favorite @NBA players for the past decade, and there is no clear successor to carry the mantle once they retire.
That leaves the door open for someone to emerge as the next “face” of the NBA. 🏀
This week, Sports Poll Highlights explores what players might be in the running: ssrs.com/insights/who-will-b…
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Chad Menefee retweeted
Apr 15
📢 Introducing the Sports Poll Highlights newsletter
Each edition will deliver sharp analysis and key takeaways from over 30 years of Sports Poll by SSRS, the world’s longest-running tracking study on sports. 🏈 ⚽ ⚾
edisonresearch.com/stay-ahea…
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Apr 16
Excited to announce the launch of Sports Poll Highlights, our first weekly newsletter! Our first one updates Americans' favorite pro athlete for Q1 2026. More info here: ssrs.com/insights/americans-…
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Chad Menefee retweeted
Apr 16
📢 Introducing Sports Poll Highlights — your new weekly source for timely intelligence and insights across the sports world.
In our first edition, we break down one of the questions we’ve tracked on Sports Poll for over 30 years: “Who is your favorite professional athlete?” 🥇
ssrs.com/insights/americans-…
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Chad Menefee retweeted
21 Feb 2024
NEW POLL REVEALS LIONEL MESSI MOST POPULAR ATHLETE IN UNITED STATES 🇺🇸
@ssrs_research poll has tracked America’s favorite athlete, by quarter, for 30 years and Messi is the first footballer to claim the No. 1 spot, earning the honor for Q4 of 2023. 📈 (1/2)
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12 Feb 2024
Since 1994, the average Super Bowl winner has increased their fan base by 3 million the following year (source: Sports Poll 1994-2023 @ssrs_research).
ssrs.com/insights/the-impact…
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Chad Menefee retweeted
20 Sep 2019
"I do all that I can to encourage sports to continue to be sports in the same way classic rock is classic rock."
@RichLukerLoT, Founder of the SSRS/ @lukerontrends Luker on Trends Sports Poll, is featured in the new "Visionaries" series from @nytimes. nytimes.com/2019/09/19/sport…
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20 Sep 2018
Really enjoyed speaking to @j_casper Sports Marketing class this week. Had a great question from a student - "What is the most surprising thing you've seen in your data?" It hasn't changed much in past 10 years, but probably the shift from attending to TV since the 90s...
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22 Jul 2018
We've been using some version of this chart for almost 10 years. No one has a bigger impact on fan interest in their sport than #Tiger. Data from ESPN Sports Poll. #SportsBiz
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15 Jul 2018
American interest in World Cup has tracked down 30% from 2014 levels (via ESPN Sports Poll). The biggest difference is decreased interest with "non-traditional" groups. Interest still high with those under 35 and Hispanics, but down with others. #SportsBiz
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1 Jun 2018
We can't settle the debate over better player, but popularity is no contest. Even during Jordan's Wizards years, he was more popular than LeBron has ever been. At his peak, Jordan was favorite NBA player of 48% of NBA fans (via ESPN Sports Poll). #SportsBiz #NBAFinals
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31 May 2018
NBA Finals tale of the tape - @KingJames & @StephenCurry30 were favorite players again in 17-18 ESPN Sports Poll. Curry #1 with teens and females, LeBron with most other groups. lukerontrends.com/single-pos… #SportsBiz
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30 Apr 2018
Another reason why you can't just look at generations. "Millennials" born in 1980 are much different sports fans than even those born in 1985. Younger gens start off lower and now decline more as adults. From ESPN Sports Poll. #sportsbiz
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18 Apr 2018
Great article by @wadhwa on how tech rules our lives in Wash Post today: wapo.st/2ETVVpv?tid=ss_tw&ut…
We've been tracking tech fatigue for years - 62% of Americans would prefer to spend less time online. 71% of 18-34. So many opportunities for activities to be "escape" from devices.
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28 Mar 2018
Other tourney facts - Villanova added most new fans in 1 year (131%), but Florida increased fan base by 359% from 06 to 08 with back-to-back titles. x.com/ssrs_solutions/status/…
26 Mar 2018
Did you know that National College Basketball Championship Teams get a 57% boost in popularity? Take a look at our latest infographic and data, created in partnership with @LukerOnTrends. #MarchMadness #CollegeBasketball #NCAABasketball #FinalFour ssrs.com/project/tournament-…
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Chad Menefee retweeted
22 Mar 2018
College Basketball Tournament Season is here so @LukerOnTrends and SSRS put together an inside look on Tournament Trends over the past two decades. Check out our infographic and data! #MarchMadness #CollegeBasketball ssrs.com/tournament-trends/
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