digital strategy for the music industry since 1993
Joined January 2011
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We're thrilled to announce & welcome a new digital strategy client to the Chime family: multi-Grammy and multi–Latin Grammy-winning Brazilian jazz pianist, singer, and composer Eliane Elias! 🎹
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She just released a new live album, Ao Vivo (listen at the link below) and we are excited to be working together on future touring and music projects!
elianeelias.lnk.to/aovivoIG
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May 15
When @chickenfootjoe & @SteveVai announced they’d be touring together as 1 band for the very first time, it marked a full-circle moment over 50 years in the making. 🎸
Check out our full case study via link in bio, & catch the band on the final leg of the tour before it ends 🤘
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Today marks the 26th anniversary of when, on May 2, 2000, Chime's Jon Luini was called in to help produce an event for Metallica to connect with fans to talk about their controversial Metallica v. Napster legal case.
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At the time, the conversation centered on ownership, distribution, and what it meant for artists as music began spreading rapidly across peer-to-peer networks. While the technology has evolved, those same questions continue to shape today’s landscape.
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Take a look back at the moment and explore the full chat on our website.
chimeinteractive.com/2026/05…
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Mar 30
A few months back, Jon Luini, founder of Chime Interactive, joined The Bogus Otis Show to dive into all things @SammyHagar. 🎙️
The episode dives into a ton of Sammy’s social media and digital presence, capturing and preserving moments across a nearly 20-year partnership...
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Mar 30
plus stories from working with Chickenfoot and other legendary artists!
Shout out to Darin and Brent for a great conversation - this is definitely one to check out if you want a peek behind the scenes. 🤘
Take a listen:
buzzsprout.com/2050414/episo…
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Mar 26
At last, a Spotify update we can get behind... 🙏
For years, the streaming era has been missing something basic: credits. Songwriters, producers, more have largely been invisible across major platforms. That may be starting to change.
Read more now: chimeinteractive.com/2026/03… 📚
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Mar 19
We’ve been busy this year helping a few clients friends refresh their digital homes. 🌐
Social media is great for discovery, but the artist site is where the deeper connection happens. Check out the article below for a breakdown on our most recent work
chimeinteractive.com/2026/03…
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Feb 14
As we step into the second month of 2026, all of us at Chime are taking a moment to reflect on what an incredible year 2025 turned out to be. 🎉
Checkout our breakdown recap: chimeinteractive.com/2026/02…
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When long-time client @sammyhagar released “The Residency” (on Big Machine Rock), our team at Chime Interactive helped bring the excitement to fans around the world. 🌎
Check out the full case study:
chimeinteractive.com/casestu…
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5 Dec 2025
We tested Meta’s new "Facebook Fan Challenge" feature on a “Costumes & Cocktails” fan engagement campaign. The results? Some things worked… others not so much. Here’s what we learned and what you’ll want to know before trying it yourself. 👇
Blog:
chimeinteractive.com/2025/12…
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17 Nov 2025
It was an honor to produce the magical celebration of @OfficialTOPBand's 50th Anniversary and you can see a selection of it along with live performances from @WARtheBand and Poncho Sanchez this month on @PBSSoCal! 🎶
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20 Oct 2025
Earlier this month, long-time friend & client @ColinHay kicked off his 30 date solo "Evening With" tour, with shows across the USA, UK, and even Australia! Chime’s own Jon Luini caught up with Colin in Berkeley to capture the show 📸
Read more: chimeinteractive.com/2025/10…
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17 Oct 2025
Back in September, @tamsoundsummit celebrated it’s tenth anniversary of concerts held high atop Mt. Tamalpais – and Chime’s Jon Luini and Kurt Simmons were there to soak up the energy of another fantastic day of music in nature! 🎶
Read more now: chimeinteractive.com/2025/10…
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1 Aug 2025
@every1orchestra is a spontaneous, masterfully conducted explosion of live music — brought to life by a rotating lineup of world-class musicians. 💥 Led at this year's @HighSierraMusic Festival by conductor Matt Butler & his utilitarian whiteboard, the entire show was improvised
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1 Aug 2025
Victor Krummenacher (@ThirdMindmusic, Camper Van Beethoven, and more), and Lebo of ALO (who has many collaborations with @Moonalice and @DDS_Duo).
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1 Aug 2025
Chime’s Jon Luini was there working on a project with The Third Mind (more on that to come) so took the opportunity to photograph and film the show - check out a selection of photos here.
If you ever get the chance to experience this one-of-a-kind performance, don’t miss it! 🎶
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