President of @ReachUniversity. Your job should lead to your degree, not vice versa.

Joined March 2007
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Some opinions about Higher Ed: ABCs: College should be Affordable without necessary reliance on student debt, Based in the workplace, and award Credit for learning at work. Apprenticeship Degree: Work-based learning should be a primary focus of Higher Ed, starting with the work-based associate degree K12 Teacher Pipeline: Apprenticeship should be the mainstream way into the teaching profession and “related instruction” should prioritize traditional liberal arts (including math, science, and computer science) Academic Journals: Editors should be expected to publish a dissent or a critique paired with every article
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Joe E. Ross retweeted
A new @StanfordLawMag story looks at how four Stanford Law classmates from the Class of 2007 reunited at Reach University to help working adults turn their jobs into degrees — and rethink what college can be. brnw.ch/21x301A
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Scenes from my visit yesterday to the US Department of Labor to discuss apprenticeship degree pathways. #nationalapprenticeshipweek instagr.am/p/DXzpJ1WD3EV/
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Joe E. Ross retweeted
Wow wow wow. Take a minute to watch these incredibly powerful remarks from a Rabbi in London. I’ll add - if you’ve never had to send a loved one an “are you ok?” text after yet another attack, kindly stfu.

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future of work = future of college The President’s call for 1M apprentices means working on this equation. Grateful to the U.S. Department of Labor and the U.S. Department of Education for bringing together a group of visionaries today who share a commitment to bridging the gap between workforce and education. As Assistant Secretary of Labor Dr. Henry Mack said, it was an opportunity to learn from a few colleges, intermediaries, and state systems leading the nation in “the both/and proposition” represented by degree-connected registered apprenticeship. #nationalapprenticeshipweek #ApprenticeshipDegree @HenmackIII
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Joe E. Ross retweeted
And we’re off—National Apprenticeship Week 2026! Signing and celebrating new earn-while-you-learn apprenticeship standards in emerging technologies & manufacturing for the @DeptofWar, @AstraZenecaUS & @amcorpackaging 🇺🇸🇺🇸
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Computers for all. College, not so much. (yet) michaelbhorn.substack.com/p/…

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Joe E. Ross retweeted
Good morning, in a few minutes, the @EdWorkforceCmte and @EdWorkforceDems will hold a markup of H.R. 8210, A Stronger Workforce for America Act of 2026. Penn Hill Group will be live tweeting the event. Follow us here for updates.
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I am very pleased to see the U.S. House Committee on Education and Workforce, chaired by Rep. Tim Walberg include support for Apprenticeship Degrees in the reauthorization of the Workforce Innovation and Opportunity Act. I want to thank Chairman Walberg … instagr.am/p/DXXe8VDD578/
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Joe E. Ross retweeted
I sat down with Joe Ross, president of @ReachUniversity, for a conversation about why computers became universal tools—but college never did. A central theme of the episode: the question isn’t whether college still matters. Maybe it’s whether college can reinvent itself to become more affordable, more relevant, and more accessible to many more people. A few takeaways from the conversation:
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Roy Spence (of “don’t mess with Texas” fame) and Reach candidate Johnny Moya joined me in Austin to recruit a few good mavericks to our cause. By the end of this decade we’ll help 10,000 people turn their jobs into degrees, proving that the workplace can… instagr.am/p/DXAKAG8D-xn/
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Joe E. Ross retweeted
Education and employment are not opposing forces but natural partners in human development. In fact, education reaches its highest purpose not in isolation from the world of work, but in unison with it.
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Joe E. Ross retweeted
Ready to turn a job into a degree? President Ross joins @Alberto_Lidji to break down the ABCs of Apprenticeship Degrees, where @ReachUniversity is seeing strongest demand, and why AI is renewing the importance of the liberal arts. @citizenross #HigherEd podcasts.apple.com/us/podcas…
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There's a growing movement to turn jobs into degrees, and bring (drag) higher education into the workplace. Honored to join Alberto Lidji on his excellent podcast to talk about this. More Info: lidji.org/post/joe-ross-pres… Apple Podcasts: podcasts.apple.com/gb/podcas…
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Joe E. Ross retweeted
How will we reindustrialize America 🇺🇸, dominate the artificial intelligence (AI) frontier, and reclaim control of the levers of national prosperity ⬇️🔥🔥 dol.gov/sites/dolgov/files/O…

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Scenes from #sxswedu where @reachuniversity took the stage to talk about the Apprenticeship Degree. instagr.am/p/DV1JY8mje4e/ I hosted a panel “College on the Clock” about turning jobs into degrees, with perspectives from Kate Herman of Bloomberg, Laura Hopkins of the Healthcare Training Fund, and Dr. Holly Smith of NCAD. And marketing legend Roy Spence (“don’t mess with Texas”) keynoted an evening reception that featured Reach candidate Johnny Moya.
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