Brand Designer & Strategist | I help startups build visual identities that communicate credibility, earn market trust and position them to grow.
Joined February 2022
- Tweets 4,463
- Following 291
- Followers 749
- Likes 14,307
367 Photos and videos
Pinned Tweet
27 Dec 2025
The full case study now available on behance
Link in the comments section
Enjoy ✨
24 Dec 2025
Axira™ Branding - Crypto Finance
I really enjoyed working on this project
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Classiv AY | Brand Designer retweeted
I worked on these two concepts, one theme
A danfo on a Lagos street.
A question you keep avoiding.
I approached both with the perfectly imperfect style
here's my second entry. @cardtonic #DesignIsChanging
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Before you start any form of marketing, get your brand strategy and identity in place..
Without these checked, your efforts will be wasted
Jun 13
Startup founders, how do you market your product when you have 0 followers? 🤔
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Classiv AY | Brand Designer retweeted
Jun 13
I wasted money on marketing. I didn’t have a brand strategy. No target customer. No nothing. I was just blowing money on Meta ads. Made zero meaningful lead.
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Here's my entry for the @cardtonic Challenge
I interpreted "Perfectly Imperfect" through a fictional fintech brand, showing how imperfections can build trust.
I use intentional misalignment to reflect the realities of finance, bold typography to stand it out
#DesignIsChanging
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Classiv AY | Brand Designer retweeted
Mexico brought the sauce yesterday. Everywhere was Reddd.
So I reimagined them as an Hot Sauce brand. Mexico Sauce.
#worldcup
🚨🚨🚀🚀BRAND FORGE: WORLD CUP EDITION
Where Nations Become Brands
The FIFA World Cup is more than football.
It is identity, culture, heritage, pride, and perception on a global stage.
Every nation carries a unique personality shaped by its people, history, traditions, strengths, and achievements.
This challenge explores what happens when we stop viewing nations as football teams and start viewing them as brands.
THE CHALLENGE
For any World Cup matchday fixture, choose the nation you believe will win the match or later wins the match.
Your task is to reimagine that nation as a lifestyle brand, product, service, or industry the country is widely known for.
The goal is to translate the country’s identity into a compelling brand concept.
Examples:
* Brazil → Furniture Brand
* Italy → Luxury Fashion House
You are free to choose any category, provided there is a clear connection between the brand and the country’s culture, reputation, strengths, exports, lifestyle, or global perception.
REQUIREMENTS
Your concept must:
* Be inspired by the chosen country.
* Use the country’s national flag colors as the primary color palette.
* Reflect recognizable elements of the country’s culture, heritage, industry, lifestyle, or identity.
* Feel like a real brand that could exist today
DELIVERABLES
Define Brand Name and Concept
Logo Design
Mini Visual Identity
Color Palette (derived from the country’s flag)
Supporting Brand Elements
Brand Application to touchpoints
……
Choose your nation.
Back your winner.
Build the brand.
Welcome to Brand Forge: World Cup Edition.
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Classiv AY | Brand Designer retweeted
The Startup Branding Checklist For Founders at MVP Stage
• Brand positioning
• Brand name
• Branding
• Brand guidelines
• Pitch deck
• Social media visuals
• Content direction
Reshare this information ♻️
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Classiv AY | Brand Designer retweeted
A software engineer friend referred a founder to me for a logistics brand identity project.
Before touching a single design file, we had a strategy discussion.
I wanted to understand:
• What Gofera stands for
• Who they're serving
• How they're different from others
🧵
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A software engineer friend referred a founder to me for a logistics brand identity project.
Before touching a single design file, we had a strategy discussion.
I wanted to understand:
• What Gofera stands for
• Who they're serving
• How they're different from others
🧵
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The best part?
A few moments after delivery, the founder changed his WhatsApp profile picture to the new logo.
Before I could even ask for feedback, he sent the remaining 50% payment and told me he loved it.
That's one of my favorite moments as a designer.
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That's because it's a sign that the founder sees his business in the work you've created.
And that's always the goal.
Designing logos is easy.
Building identities founders are excited to represent is where the real work happens.
What makes you trust a brand instantly?
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Classiv AY | Brand Designer retweeted
What if Apple designed the 2026 World Cup?
A World Cup identity imagined through Apple's lens, minimal and built around the experience.
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What if Apple designed the 2026 World Cup?
A World Cup identity imagined through Apple's lens, minimal and built around the experience.
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Classiv AY | Brand Designer retweeted
If you're a founder who
- has built an MVP (or pre-MVP) but has no brand identity
- is pitching investors, partners or customers regularly
- wants users to remember your company after seeing it once
- needs a visual identity that matches the quality of your product
HMU.
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