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Coca-Cola's revenues struggled in 2014 but the business has backed its “marketing in smaller sizes” approach that is seeing it push smaller cans and bottles at premium prices to lift margins.The...
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With over one billion daily active users as of September 2015, Facebook is more popular among advertisers than ever. While Mark Zuckerberg and Sheryl Sandberg regularly grace the tabloids, there are...
It was a paperback book that someone I trusted and respected had recommended.Its title was good but not great.The headline wasn’t so compelling that it would stop you in your tracks. But something …
Marketing agencies make it a priority to identify the nation's regional brand tastes — why people choose Coca-Cola over Pepsi, or Ford over Chrysler — in one part of the country over another. While...
Join us Wednesday, October 28 at 2 p.m. ET / 11 a.m. PT for a special #Mashies Twitter chat. We'll be discussing how your business or agency can achieve digital marketing success.Joining us will be:...
Influencer marketing is a topic that has been discussed widely for years but as the web has developed and the influence of individuals has changed dramatically, so has the way approach …
Adobe for Business BlogElevate your marketing game with our enterprise-level expertise and insights. Stay informed, find inspiration, and surpass your marketing goals.The brain behind Adobe …
Today marks Back to the Future Day, the day Marty McFly and Doc crashed into 2015. It might have been set 26 years ago but we have yet to see flying cars in our everyday lives and by no means rely on...