The strongest case for content creation (IMO) is that we all go straight to Google for the answers to our questions these days.
If you create things that answer those questions thoroughly, you have the chance to be THE answer.
When else in history has that been true?!
✨EXCITING NEWS ✨The highly anticipated PillowtalkDerm by @ShereeneIdriss skincare line is here. (And, the 1st product release sold out in under 2 days!)
She encourages fact-based, formula first product messaging: ingredient transparency in a nutshell.
We’re proud to support the launch of this powerhouse brand, especially through our Clickable Ingredients e-commerce feature.
#ClickableIngredients#ClearForMeCohort
After testing 7,660 products and undergoing months of testing, our editors have chosen the best beauty products of 2022! 😍💄 #AllureBestofBeautyin.allure.com/1coLUAY
We're excited to see our brand partners sharing this prominent stage—it's fulfilling to see ingredient #transparency showcased on an industry-wide scale.
Our cohort is on to something!
Sometimes our partners say it best. Take it from @ultabeauty's Laura Beres: ingredient research is now classified as self-care. 👁🗨
What’s the wildest research rabbit hole you’ve been down?
Let us know below (this is a safe space!).
#beauty#ingredients#research
There are a LOT of guys in the marketing space who do a great job of sharing value hyping each other up. And that's great! But there are also many SUPER smart women who'd be excellent added into that mix, too.
Remember to diversify, that's all!
The next phase of ingredient clarity is here (!) thanks to our new collaboration with Doers of London. 👁🗨
Each product’s physical packaging is now complete with a scannable QR code: customers are linked to a product page including a full list of ingredients (and definitions).
Per Giangiacomo Postir, Dir. of Product at Doers of London:
“In the cluttered marketplace of clean skincare, making better products is not enough…we feel transparency is the one thing that matters the most to customers and can help set brands apart.”
This partnership is truly the first of it’s kind, enabling omnichannel transparency on a mass scale for beauty brands.
Thank you @tay11090 and @beautyindie_ for the thoughtful report. Learn more about what's next for transparency in beauty ⬇
beautyindependent.com/clearf…