At Wish, we were by far the most efficient big spender on FB & Google (spending $100's-of-millions per year on each). We achieved this BECAUSE we ignored all "best practices", personal taste, & silicon valley opinions. Because, not in spite. Thanks for sharing @lennysan

[AMA]: What does a CMO do in 2030? I was a 2030 CMO/CGO in 2015–202X. - CGO Super-IC - AI automated marketing - Lean technical team - Ratio = Ad Spend-to-Headcount = X00M/1 Ask me anything

I've was a 2030 CMO from 2014-2022. - C-suite Super IC - AI automation marketing - Extremely lean technical teams - Record Ratio: Budgets-to-Headcount - Grow companies, not headcount

As a C-level Super IC: I can go to every meeting alone. CMO/VP bring major backup. Even when I didn't ask them to bring an entourage

Proud to share that the U.S. Army, 1st Cavalry Division, has reached a deployment agreement with Hippos. 1CD one of the most storied combat divisions in American military history. Phase 1 and 2 deployment begins this year, with a pathway toward 2,000-unit ($2M) division-wide procurement in 2027. As a 21-year-old, all I could have asked for was a place where I could freely dream the impossible, a team to build shoulder to shoulder with, and a purpose greater than myself. America gave me all three. This is the beginning of paying back a debt of gratitude I will carry for life. 🇺🇸

How do I describe my background now? The word "automated" - isn't literal anymore Im ok losing "data driven" – it's subjective But, "automated" is a past event. The past is locked.

The most undervalued part of AppLovin's success is -> structural incentive alignment it's why they run circles around others... Their competitors defeat themselves.

The 2026 version of Glu Mobile would publish a global franchise portfolio of 90-sec mobile media (90-sec video shows) @KimKardashian would break the App Store again, like we did w/ @KardashianGame wsj.com/video/series/wsj-exp…

.@whop x @marketplaceshq LA Dinner last night $250m/yr GMV sitting around the table More soon.

The Campaign outlived the Company Campaign end-date: None (it's uncapped) ROI = (Infinit – cost) / (cost) = Technically Infinite The Campaign ROI is Type II on the Kardashev scale -------- Strategy Notes: Manufacture "uncapped" EV exposure scenarios. >Find: (Upfront Prices) (Swings in Value) >Find: (Worst-Case Deals) (You'd Buy "As Is") >My Fav: the Indirect Method (to the biggest win) That's it: Indirect Method -> #1 [NBA] Golden Goose In silence.