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Commoncog @commoncog

Accelerate business expertise. This account contains automated blog updates; for author updates, follow @ejames_c

Joined April 2018
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Reflections on the Software Dark Factory Q&A commoncog.com/reflections-on…

Reflections on the Software Dark Factory Q&A

Some thoughts from watching a demo of a Software Dark Factory.

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We've got a new post on Commoncog! 👉 There are Many Configurations of Business That Work commoncog.com/there-are-many…

There are Many Configurations of Business That Work

Contrary to popular opinion, you don’t have to give up your life to build a successful business. Though what success means, and what ‘giving up your life’ means depends on you.

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We've got a new post on Commoncog! 👉 How to Improve at Sensemaking AI? commoncog.com/how-to-improve…

How to Improve at Sensemaking AI?

What we can learn from the disorienting changes hitting the software industry, and how we can use that to improve at sensemaking this uncertain new technology.

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We've got a new post on Commoncog! 👉 How Experts Sensemake commoncog.com/how-experts-se…

How Experts Sensemake

Two decades ago, the US military funded some research into how humans sensemake. This piece is about that theory — the best theory of sensemaking that we have — why it matters for expertise, and how...

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We've got a new post on Commoncog! 👉 Actually Effective Corporate Leadership Training commoncog.com/actually-effec…

Actually Effective Corporate Leadership Training

It’s quite rare to find an executive training program that’s very effective — one that has worked across multiple companies, and has spat out a whole host of CEOs. The Kraft system is one.

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We've got a new case on Commoncog! 👉 The Leadership Corridor: How James Kilts Built Leaders at Gillette commoncog.com/c/cases/leader…
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We've got a new post on Commoncog! 👉 How to Make Sense of AI commoncog.com/how-to-make-se…

How to Make Sense of AI

Keeping up with a fast changing, revolutionary technology can seem scary. Here are some ruthless guidelines to make sense of it effectively.

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We've got a new case on Commoncog! 👉 Chris Degnan’s Journey to Product-Market Fit at Snowflake commoncog.com/c/cases/degnan…
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We've got a new post on Commoncog! 👉 All the Demand Ideas from The Heart of Innovation, Simply Stated commoncog.com/demand-ideas-f…

How to Find Demand: All the Ideas from The Heart of Innovation, Simply Stated

If you're looking for demand BEFORE you have customers, The Heart of Innovation has the best approach for this situation. Here are its best ideas.

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We've got a new post on Commoncog! 👉 Our First Accelerated Expertise Course commoncog.com/our-first-acce…

Our First Accelerated Expertise Course

A first attempt at putting the two theories of Accelerated Expertise (2016) to practice — in a live course, with real students. A field report from use.

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We've got a new post on Commoncog! 👉 A Few Notes on Moats commoncog.com/a-few-notes-on…

A Few Notes on Moats

Some non-obvious, even surprising things about building competitive moats, including when they might not be necessary.

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We've got a new post on Commoncog 👉 “This One Can Make Money Or Not?” commoncog.com/this-one-can-m…

“This One Can Make Money Or Not?”

To do well in business, it helps to want to make money. The end of the Asian Conglomerate Series.

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We've got a new post on Commoncog! 👉 Tycoon Skill: Holding on to Political Influence commoncog.com/tycoon-skill-h…
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We've got a new case on Commoncog! 👉 Ambani vs Wadia: the Feedstock Chess Game commoncog.com/c/cases/ambani…
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We've got a new post on Commoncog! 👉 What We Learnt From Speedrunning the Idea Maze commoncog.com/what-we-learnt…

What We Learnt From Speedrunning the Idea Maze

Our attempt at applying two theories of accelerated expertise to the first cohort of Speedrunning the Idea Maze.

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We've got a new post on Commoncog! 👉 Announcing Cohort Two of Speedrunning the Idea Maze commoncog.com/cohort-2-speed…

Announcing Cohort Two of Speedrunning the Idea Maze

A live course, limited to 45 people. Applications close 16th January.

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Commoncog@commoncog
27 Dec 2025
We've got a new post on Commoncog! 👉 ‘The Ultimate Business-Cycle Bottom Fisher’ commoncog.com/the-ultimate-b…

‘The Ultimate Business-Cycle Bottom Fisher’

How Kwek Leng Beng turned a regional business into a global hotel empire, trampling over a distressed Donald Trump in the process. Part of the Asian Conglomerate Series.

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Commoncog@commoncog
26 Dec 2025
We've got a new case on Commoncog! 👉 Kwek Leng Beng: Winning at the Hotel Game. commoncog.com/c/cases/kwek-l…
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Commoncog@commoncog
19 Dec 2025
We've got a new post on Commoncog! 👉 Stop Worrying About Survivorship Bias With This One Weird Trick commoncog.com/stop-worrying-…

Stop Worrying About Survivorship Bias With This One Weird Trick

Why successful investors and businesspeople tell you to learn from business history — and what they do so survivorship bias isn’t a problem.

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Commoncog@commoncog
8 Dec 2025
We've got a new post on Commoncog! 👉 The Creation of a Skilled Tycoon commoncog.com/the-creation-o…

The Creation of a Skilled Tycoon

What it looks like when an Asian tycoon gets good at the game of business.

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