He is Risen, y’all. And nothing has been the same since.

Anyone have a copy of dreamweaver? I kinda want to go back to table-based html. I loved making the perfect rounded corner jpg that matches the background and the box. So satisfying. Have you guys hear of this tech? Not sure AI can do it.

$33.1M opening day with zero green screens. Read that again. Project Hail Mary cost $200 million to make. Lord and Miller built the entire Hail Mary spacecraft as a practical set. Thousands of physical buttons, hundreds of real screens, a hatch modeled after ISS designs. The alien, Rocky, is a full animatronic puppet designed by Neal Scanlan, the creature shop legend behind the best Star Wars practical work. Ryan Gosling acted against a real puppet in every single scene. The movie has 2,018 VFX shots. That sounds like a lot until you compare it to Avatar: Fire and Ash, which ran over 3,500. The difference: Avatar builds the world digitally and asks the audience to believe it. Project Hail Mary builds the world physically and uses VFX to clean up wires, remove puppeteers, and paint in space backgrounds. One approach creates spectacle. The other creates presence. This is a $200 million bet against the last 15 years of Hollywood production logic. After Avengers: Endgame, the industry standardized around green screen stages and digital environments because it was faster and cheaper per shot. Studios could reshoot entire sequences in post. The tradeoff was invisible until it wasn't: audiences started describing blockbusters as looking like "video games." Snow White's $42M opening. The Marvels at $46M. Quantumania. Ant-Man built on a soundstage that looked like it. Lord and Miller went the opposite direction and spent more money on physical construction than most studios spend on entire VFX pipelines. Greig Fraser, the cinematographer who shot Dune, lit the Hail Mary with practical lights so the camera could move freely through real corridors. When Gosling floats in zero-g, that's wire work, not simulation. When he touches a panel, it's a real panel. Guillermo del Toro saw the film and called the commitment to practical sets and puppets "a goal, an aspiration, and a commitment. Especially now." The "especially now" is doing all the work in that sentence. He's talking about an industry where the default response to a $200M budget is to minimize physical production and maximize digital flexibility. Project Hail Mary did the opposite and just posted the biggest non-franchise opening day in domestic box office history. The audience can tell. They've always been able to tell.

Building in public. Crema is incubating our own AI-enabled solutions. Meet Convosurvey.ai Convo believes that insights come from conversations not just forms. In the spirit of working in public, I'm sharing a early release of the app to gather interest.

CYBER SECURITY Product People. Are you heading to RSA? People of Product Leadership Circle is hosting a special “pop up PoP” at RSA lnkd.in/ebbgCM9V

Welp, I'm finally at the age where my daughter is complaining about rising gas prices. I think that officially makes me old. \

20 years. One obsession. Ignore everything else. That’s the cheat code.

Anyone who thinks "the customer is always right" never worked in graphic design.

I don't remember your name. I remember your face. I remember that event. I remember you have a cat. I remember you work downtown. I remember you went to Spain. But you're name? Nope. Anyone else?

I eat too fast. Because I forget to eat, and then I'm super hungry So I eat more than I should and too fast. Then I regret it. Just had to get that out of my head.

My office roof. KC is a vibe.

I recently received a no. “Crema has a great reputation we just don’t need your services right now”. That my friends is still a win. Can’t tell me otherwise. Reputation is everything.