We champion growth and innovation for the industry whose products consumers depend on every day.
Joined August 2010
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Jun 11
Consumers are looking for nutrition information that is clear, accessible and easy to use, and the CPG industry continues to deliver.
According to a new study, FACTS UP FRONT® is now featured on nearly 350,000 food and beverage products—a 65% increase since 2021. Today, more than 7 in 10 food and beverage products sold in the U.S. include FACTS UP FRONT on the label.
Consumers are using it, too. Recent data shows that among Americans who check nutrition information while grocery shopping, nine in ten are familiar with FACTS UP FRONT. And among those familiar with the program, more than half say they often or always use it to guide their purchase decisions.
When nutrition information is easy to find and understand, consumers use it.
Learn more about FACTS UP FRONT: consumerbrandsassociation.or…
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Jun 11
There’s a lot to consider when it comes to choosing what to put on the table, from individual dietary preferences to lifestyle needs, and today’s busy consumers are left looking for ways to make quick and informed decisions about food and beverage products.
That’s where FACTS UP FRONT® (FUF) comes in. This industry-led transparency initiative summarizes important nutrition information from the Nutrition Facts label on the front of food and beverage packages, helping consumers review product details and make knowledgeable choices that support their personal and dietary needs.
In honor of #ConsumerTransparencyWeek, we’re sharing the facts on how FUF empowers consumers with clear, convenient and trusted nutrition information.
Read more in our new blog by Consumer Brands Association’s Director or Regulatory & Technical Affairs, Colleen Cruz, MPH, RDN, PMP: consumerbrandsassociation.or…
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Jun 10
Consumers deserve ingredient information that is clear, consistent and easy to trust.
A recent study found that varying state ingredient regulations could increase grocery costs for the average U.S. household by 12%.
There’s a better way: a national, uniform framework for ingredient safety and transparency that is clear, consistent and grounded in science.
Transparency and affordability shouldn't be competing priorities. Americans deserve both.
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Consumers are asking for more product information, and the industry is responding.
Today, more than 100,000 products participate in SmartLabel, giving consumers easy access to detailed product information through a simple QR code scan.
The results speak for themselves. According to new data, products participating in SmartLabel can be found in more than 1 in 5 U.S. grocery shopping carts and account for more than 20% of both dollar sales and unit sales across the U.S. CPG market.
Consumers are using these tools at growing rates. SmartLabel engagement increased 43% year over year, and in 2025 alone, consumers scanned SmartLabel QR codes more than 9 million times, generating more than 25 million page views.
When information is accessible, consumers engage. SmartLabel continues to demonstrate how the CPG industry is meeting consumer expectations for transparency in the digital age.
Learn more: smartlabel.org/
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As we celebrate Consumer Brands Association’s second annual #ConsumerTransparencyWeek, we’re reminded of the industry collaboration that makes transparency possible.
Over a decade ago, Consumer Brands’ SmartLabel® was founded because of that collaboration, with industry leaders creating the program to act as a consistent, definitive digital disclosure, as opposed to companies creating their own individual transparency tools.
Now, consumers can scan the SmartLabel QR code featured on nearly 100,000 products from more than 1,000 brands and obtain detailed ingredient, allergen and package recycling information.
Learn more in our new blog by Consumer Brands’ Senior Director of SmartLabel, Rishi Banerjee: consumerbrandsassociation.or…
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National Consumer Transparency Week is a reminder that Americans have more information at their fingertips than ever before.
From tools like SmartLabel® and FACTS UP FRONT® to resources like FoodProcessingFacts.org and TruthAboutIngredients.org, CPG companies continue to invest in tools that help consumers make informed choices for themselves and their families.
Transparency isn't just about providing information. It's about making it easy to access, understand and use.
Learn more about consumer transparency tools: consumerbrandsassociation.or…
#ConsumerTransparencyWeek
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Consumer Brands retweeted
@SDAttorneyGen Marty Jackley: Consumers deserve clarity and that’s why I am proud to support @ConsumerBrands #ConsumerTransparencyWeek. Transparent, accessible information helps families make confident choices and strengthens our entire economy. #ConsumerTransparencyWeek
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Today, consumers are asking more questions about the ingredients in their favorite food, beverage, household and personal care products, and they deserve clear, accessible and trustworthy information at their fingertips.
As we kick off the second annual National Consumer Transparency Week, we’re highlighting how the CPG industry continues to advance transparency through innovative tools and resources that help Americans better understand the products they purchase and make informed decisions for themselves and their families.
Read our new blog from Consumer Brands Association President and CEO, Melissa Hockstad: bit.ly/consumer-transparency…
#ConsumerTransparencyWeek
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Small businesses represent the backbone of the American economy.
This hashtag#NationalSmallBusinessWeek, Consumer Brands is proud to spotlight their impact, innovation and the stability they bring to communities across the country.
The CPG industry supports 22.3 million American jobs – and small businesses play a critical role in that ecosystem.
Discover the positive impact the CPG industry delivers for Americans in all 50 states: consumerbrandsassociation.or…
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Apr 22
This Earth Day, reducing plastic waste starts with getting the system right.
Today, a mix of state requirements and outdated federal guidance is making recycled content claims harder to trust and harder to scale—holding back progress on keeping materials in circulation and out of landfills.
Clear, consistent national standards can help change that.
Read more on how we can strengthen recycling and reduce plastic waste: consumerbrandsassociation.or…
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Apr 17
Global instability is putting pressure on supply chains—and that pressure shows up in the prices Americans see every day at the grocery store.
While most ingredients are sourced domestically, today’s complex, interconnected supply chains mean global disruptions can still impact affordability at home.
That’s why policy choices matter. A fragmented, state-by-state approach to ingredient regulations could increase grocery costs by up to 12% for the average household.
A national, uniform standard would help reduce complexity, support transparency and keep costs down.
Read more: washingtonexaminer.com/op-ed…
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Apr 15
This Tax Day, it’s important to remember that a national ingredient transparency standard is essential to preventing a significant tax hike on the American people.
With affordability top of mind for many Americans, Consumer Brands is working on real policy solutions that will help keep grocery prices affordable.
National uniformity for ingredient safety and transparency will prevent a looming 12% tax increase on groceries caused by a state-by-state patchwork of ingredient regulations.
Affordability matters. Not just once a year, but every time consumers shop, plan and budget.
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Mar 30
As National Nutrition Month wraps up, we’re sharing insights on how the CPG industry empowers consumers to make informed choices for themselves and their families.
From science-based standards and transparency tools to a growing range of safe, accessible options, the industry continues evolving to meet consumers where they are.
Read more: consumerbrandsassociation.or…
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Mar 24
It’s #NationalAgDay — the perfect time to share part two of our blog series “Talking Dirt with Riley.”
What is regenerative agriculture? It’s not a strict definition, it’s a mindset focused on restoring and improving the ecosystems farms depend on.
These practices support farmers, strengthen our food supply and benefit the environment.
At @ConsumerBrands, agriculture is at the heart of what we do and the products Americans rely on every day.
Learn more: consumerbrandsassociation.or…
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Mar 23
National Agriculture Day is tomorrow.
The U.S. food and ag sector powers our economy and the CPG industry, generating $10.4T in economic value and supporting 48.7M jobs.
From farm to shelf, it keeps supply chains strong and products moving.
Learn more: feedingtheeconomy.com/
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Feb 24
For America’s trusted household brands, choice and transparency go hand in hand.
For decades, the CPG industry has championed voluntary initiatives like Smart Label and Facts Up Front, and introduced new tools like Food Processing Facts and Truth About Ingredients – all designed to give Americans clear, accessible information about the products they rely on everyday.
Last year, we launched our first-ever National Consumer Transparency Week to spotlight this commitment and keep transparency front and center.
See how we’re advancing transparency today and every day: consumerbrandsassociation.or…
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Feb 23
The American people lead busy, demanding lives, and they rely on affordable, convenient and safe products they can trust.
That’s what the CPG industry delivers.
In stores and online, families can find the food, beverage and household items they need at the price points that work for them.
Meet the 22.3 million people powering Americans’ everyday lives: consumerbrandsassociation.or…
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Consumer Brands retweeted
Jan 28
We are proud to announce our sponsorship of the Consumer Brands Association’s 2026 CPG Legal Forum! Join us in Frisco, TX from February 18-20 for an unparalleled opportunity to gain insights from industry leaders.
We are especially thrilled to have five of our esteemed lawyers participating as speakers, sharing their expertise on critical legal issues in the consumer packaged goods industry.
If you’re a legal professional in the CPG sector, this is an event you simply cannot miss. Take advantage of this chance to network, learn, and grow. Learn more and register: bit.ly/42Nqj1s
Perkins Coie Speakers: David Biderman, Michael Sharkey, Charles Sipos, Jasmine Wetherell, and Kristine Kruger
#ConsumerPackagedGoods #ConsumerProducts #ConsumerProductsIndustry #ConsumerBrands #CPGLegalForum
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