#ContentConfession Nr.7: started to work on my semester project report today after procrastinating for 1 1/2 weeks. Finished my front page in 15 minutes –> now off to a well deserved 4 hour break! #needthedeadline #StudentsLivesMatter

#ContentConfession Nr.6: Amazing how two different brands that offer a similar product (like smoothies) – both being cheeky, responsible and honest in their messaging – appear completely different! #pushingboundaries @truefruits @innocent @ContentGraz @mbloomstein

#ContentConfession Nr.5: Finished up our first audit yesterday - still discussing the meaning of adjectives until the last second. But also finding common ground <3 Can't wait to start the next audit this week! [hystericlaughterhere] #contentstrategy @ContentGraz @mbloomstein

#ContentConfession Nr.4: While working on an audit as a group you need to find common ground on what adjectives mean. And this can be hard cause different people --> different personal prejudices involved #polished @ContentGraz @mbloomstein

#ContentConfession Nr.3: When auditing it's important to set a level of detail. Is a content-block percieved as whole, or do you audit images, headline and copy seperately? Is the additional work worth it? Or does it – as always – depend? #harddecision @ContentGraz @mbloomstein

#ContentConfession Nr.2: What suprises me during an content audit is how my perception of what is current, what is appropriate, what is comprehensive seems to change. So many decisions to make! Gotta stay focussed to deliver continuity! @ContentGraz @mbloomstein

#ContentConfession Nr.1: A message architecture can be interpreted individually for every content element. It is very hard do find the "one" truth – everything is so discussable. Which can be a good thing – or a horror scenario! @ContentGraz @mbloomstein