Signal intelligence for attention-driven markets. We track who moves narratives, where attention flows, and what forms next. CookiePro β†’ cookie.fun

Joined June 2021
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choosing right KOLs = hours spent scrolling? not with the right workflow, which @hypepartners created with Cookie’s KOL Intelligence grab the case study link in the thread πŸ‘‡
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Decentralization has never mattered more. Just when everyone is calling crypto dead, the US government may have accidentally handed the industry its largest opportunity yet. If models, compute, and distribution are controlled by a few governments and tech giants, intelligence becomes permissioned. Decentralized public AI changes that. Crypto’s next big use case MUST be keeping AI free
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Most "marketing doesn't work" is really "we can't tell which 10% did"
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Most people analyze charts. We analyze the attention that moves them. This $HYPE breakdown shows how narratives form, how mindshare shifts, and why understanding attention flows is one of the biggest edges in crypto today. Powered by CookiePro
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Price says gaming is dead. Social data says something more specific: washed-out, but not dead yet. CookiePro shows gaming signal is down hard. Weekly sector signal dropped ~70% from its April peak, and most major gaming assets saw 40–75% signal declines over the last 30 days. So yes, the narrative collapsed. But the interesting part is what did not disappear: Builders, C-levels, VCs, and high-signal KOLs are still active in the sector. Sentiment across names like $AXS, $SAND and $APE remains surprisingly bullish, even while price and mindshare are weak. That usually means one thing: retail attention left, but the remaining conversation is mostly believers and insiders. No clear recovery setup yet, but not a dead category either. The names worth watching are the ones showing signal resistance while the rest of the sector bleeds, especially $SAND and $YGG.
Is Crypto Gaming Dead? Gaming coins took some of the hardest hits of the entire market. $SAND: -34.94% $STX: -34.48% $FLOKI: -30.80% $AXS: -30.79% $MANA: -31.61% #VIRTUAL: -28.52% $GALA: -28.85% $IMX: -24.60% $RENDER: -15.88% $APE: -16.39% $WEMIX: -10.65% Every single top gaming token in the red. Some down a third of their value in 30 days. Who's accumulating the dip while everyone else is declaring the sector dead? π˜‹π˜’π˜΅π˜’: 𝘊𝘰π˜ͺ𝘯𝘎𝘦𝘀𝘬𝘰
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Promoter posts: 5–15 signal. Analysts: 50–300. Founders: 50–500. The math is brutal
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3 undervalued CT narratives forming right now: 1. Privacy as infrastructure Not privacy coins. ZK FHE are becoming plug-in layers for protocols. ZK/privacy signal quality is up 118% in 7d. 2. Machine economy Every AI agent needs a wallet. Mastercard, MetaMask, Solana, and Google all moved into agent/stablecoin payments on the same day. 3. Physical AI compute Robotics signal quality is up 85% while post volume dropped -27%. Fewer posts, higher-quality discussion. The pattern is clear: The next big crypto narratives are not about speculation. They’re about crypto becoming infrastructure for larger markets before CT fully notices
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While Ethereum shed more mindshare than any ecosystem today (-12), Solana added 9.86, and now holds 42.8% of all ecosystem conversation, nearly 2x ethereum:native . At the coin level, solana:So11111111111111111111111111111111111111112 also edged past bitcoin:native (9.52% vs 9.48%). Whatever the critics say, the attention is pointing one way
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The CookiePro waitlist just passed 3,000. Thank you to everyone who signed up, and everyone still waiting. You're the reason we keep building. Launch is close. If you read X for a living, there's still time to get in early: cookie.fun
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While our tech team is heads-down building toward CookiePro's soft launch, we wanted to show you what they're working on. We used solana:So11111111111111111111111111111111111111112 as the example. Here's what the surface says: Solana is cooling. Posts down 1,240. Impressions down 21.7%. Around 800 fewer accounts talking about it week-over-week. Any normal dashboard reads that as a decline. The signal says the opposite. Solana's Signal jumped 29.4% over the same week ( 5,231) and it's the only major L1 still in positive sentiment, while Ethereum (-339) and BNB (-57) both went negative. The reason is who's behind it. The signal growth came from the accounts that actually move markets: opinion leaders 54%, traders and analysts 127%, builders 49%, C-level 76%. At the same time, marketer mindshare rose and farmer mindshare fell. So fewer people are talking about Solana, but better ones are. That gap, between how loud a project looks and who's actually behind the noise, is the entire reason we built CookiePro
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Anyone who wants to understand CookieDAO’s side can read their response. It’s long, but worth it if you care about fair context. Frustration is understandable, but looking at any situation from only one side limits perception and often leads to wrong conclusions
We are always open to reasonable, well-grounded debate, especially when it happens in a polite and constructive way. This is exactly what Web3 needs more of. @Trunnik was one of the few people who tried to show the situation from both sides, and we thank him for that. The market is not in its best stage right now, and we understand the frustration. But being reasonable, thinking critically, and looking at situations from multiple angles is what is required to succeed in any space, especially in a financial one. Since his post already covered the part about decision-making accountability and risk awareness, we won’t add anything further on that. People make financial decisions based on their own risk profile, analysis, and expectations. At least, that is how it is supposed to work. What we would like to add is our perspective, so the situation is clearer from our side. CookieDAO was indeed significantly affected by X’s decision. We did not control that decision. We could not control it. As for claims that we knew about it in advance, everyone is free to form their own view, but we do not believe speculation deserves further comment. We understand the perspective of people who were affected by this. At the same time, it is important to also look at the situation from the business side. The original logic was that KOLs staked COOKIE in exchange for mindshare boosts. Those boosts no longer exist because the campaign structure changed after X’s decision. However, users did receive those boosts for the campaigns that had already taken place, based on the amount they staked and the duration of their lock-up. Some participated for a longer period, some for a shorter one, but rewards were distributed in accordance with the staking structure that existed at the time. They also received rewards connected to those boosted campaigns. That is why our thinking was the following: releasing the stake early would have created an unfair outcome. Users would have received boosted rewards based on a longer lock-up, while no longer respecting the lock-up period that gave them access to that higher boost in the first place. Naturally, no one wanted to return already received rewards. At the same time, many expected the situation to be resolved only in their favor, while leaving the project itself in a vulnerable position. The duration of the stake directly influenced the reward boost. A longer lock-up meant a larger boost. The same boost could also have been achieved by staking more COOKIE for a shorter period if users were concerned about committing to a longer lock-up. There was never a guaranteed number of campaigns promised, nor a guaranteed duration for how long those campaigns would continue. From our perspective, users made a risk-based decision when choosing a longer staking period in exchange for a stronger boost. We fully understand why this became frustrating after the external situation changed. But the original structure was built around that risk-reward tradeoff, and that context matters when evaluating the situation fairly. This is not about dismissing anyone’s frustration. It is about explaining why the situation was not as one-sided as it may look from the outside. We are not running away from our past. We are not going silent. We are simply focusing on what we can control now, and that is continuing to build. Business decisions are tough. Sometimes you end up in a position where there are no perfect solutions, only difficult choices. And even then, you still have to make a decision if you want the project to survive. We don’t blame anyone. We don’t want to point fingers. We understand the frustration, and we also understand that not everyone will see the situation the same way. But our focus now is on building, improving, and moving the space forward. That is the only productive path from here. To everyone who criticizes us: sincerely, thank you. You really do make us stronger. And to everyone who is still with us: we love you. You are the best part of this journey. We’ll keep pushing forward.
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Follower count is the worst predictor of whether a KOL campaign works
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We don't ask how much engagement. We ask whether it's real
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The strongest signal in any market is the one that doesn't fade when the noise does
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Narrative share direction in a down market is the most underrated signal in crypto
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The teams that win the next cycle are legible to both the humans and the machines
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Crypto moves on information. The edge is seeing it before it's obvious
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To all WEB3 marketing agencies: Your clients are about to ask whether the engagement you delivered was real. Have the number ready
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