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Corey Morris @coreydmorris

President/CEO of @voltage_agency, author of The Digital Marketing Success Plan® (thedmsp.com), and industry writer & speaker (coreymorris.com)

Joined December 2008
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  • Followers 736
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Marketing leaders often have to make decisions before they have perfect information. Before changing direction, it helps to clarify what the current plan has actually taught you. I wrote about how Review can help leaders make better adjustments with more confidence. voltage.digital/blog/what-ma… #MarketingStrategy #DMSP
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Marketing plans are often reviewed most closely when something creates concern. But review is more useful before the conversation is under pressure. I wrote about how regular review helps leaders revisit assumptions, stay aligned, and make better decisions. voltage.digital/blog/why-mar… #MarketingStrategy #DMSP
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Most marketing teams don’t need more priorities. They need clearer ones. When everything is labeled as important, decision-making gets harder and focus erodes. Here’s why better marketing decisions usually require fewer priorities. voltage.digital/blog/why-bet… #MarketingLeadership #MarketingStrategy #MarketingROI #DMSP
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Some marketing tactics keep running because they’re familiar, approved, and already part of the system. That doesn’t mean they’re still earning their place. This article looks at why leaders should regularly review what still deserves time, budget, and attention. voltage.digital/blog/the-hid… #MarketingLeadership #MarketingStrategy #MarketingROI #DMSP
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Many marketing ideas seem important for a reason. That’s what makes prioritization hard. The real leadership challenge is deciding which efforts deserve time, budget, and attention right now, and which ones should wait. voltage.digital/blog/how-to-… #MarketingLeadership #MarketingStrategy #MarketingROI #DMSP
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When ROI pressure increases, marketing leaders often feel pushed to move quickly. Shift budget. Add tactics. Change direction. Some of those moves may be right, but the better first step is clarifying what kind of problem you’re solving. voltage.digital/blog/why-mar… #MarketingLeadership #MarketingROI #MarketingStrategy #DMSP
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Most marketing problems don’t start with execution. They start with missing questions. If you’re not getting results, you might not be solving the right problem. New post: The Most Important Marketing Questions You’re Not Asking voltage.digital/blog/the-mos… #DigitalMarketing #MarketingStrategy #MarketingPlanning
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Your funnel probably isn’t broken. It’s just misaligned. When SEO, PPC, content, and your website don’t connect, performance suffers. New post: Your Funnel Isn’t Broken—It’s Just Misaligned voltage.digital/blog/your-fu… #DigitalMarketing #MarketingStrategy #SearchMarketing
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Most SEO teams have a backlog. That’s not the problem. Treating it like a roadmap is. New post: Why SEO Backlogs Quietly Kill Momentum voltage.digital/blog/why-seo… #SEO #DigitalMarketing #SearchMarketing #MarketingStrategy
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Before you redesign your website, ask: What is it supposed to do? Without a plan, a new site just repeats old problems. New post: Don’t Build a Website Without a Plan voltage.digital/blog/dont-bu… #DigitalMarketing #WebsiteStrategy #MarketingPlanning
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If performance is down, doing more won’t fix it. More execution without a plan just scales inefficiency. New post: Planning vs. Performance: Why You Can’t Fix Execution With More Execution voltage.digital/blog/plannin…
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Strategic review isn’t about proving a marketing plan failed. It’s about revisiting assumptions and connecting strategy to real performance data. Organizations that review strategy regularly often gain more confidence in their direction, not less. voltage.digital/blog/why-str… #MarketingLeadership #DigitalStrategy #Marketing #DMSP
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Strategic review isn’t about proving a marketing plan failed. It’s about revisiting assumptions and connecting strategy to real performance data. Organizations that review strategy regularly often gain more confidence in their direction, not less. voltage.digital/blog/why-str… #MarketingLeadership #DigitalStrategy #Marketing #DMSP

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Marketing strategies rely on assumptions about channels, audiences, and outcomes. The challenge comes when results begin testing those assumptions. Strong teams revisit them. Others defend them longer than the data supports. voltage.digital/blog/when-te… #MarketingLeadership #DigitalStrategy #Marketing #DMSP
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Some of the most influential assumptions in marketing were never written into the strategy document. They shape expectations, performance interpretation, and how long teams defend certain decisions. If results feel misaligned, it may not be tactical. It may be unspoken. voltage.digital/blog/how-uns… #MarketingLeadership #DigitalStrategy #DMSP #Planning #Marketing
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Corey Morris retweeted
VOLTAGE@Voltage_agency
Mar 6
The VOLTAGE team is hiring! We’re seeking a Search Marketing Lead to join us in doing great work in search for clients across SEO, paid search, and with the integration of AI in that mix as well. voltage1.prismhr-hire.com/jo…
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Strategy is built on informed bets. But once a plan is approved, assumptions often become invisible. Teams optimize tactics without revisiting the premise. That’s where drift begins. Here’s why reviewing assumptions is a leadership discipline, not second-guessing. voltage.digital/blog/the-ass… #MarketingLeadership #Strategy #DigitalMarketing #DMSP #Planning
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Who owns outcomes when digital strategy spans marketing, sales, leadership, and partners? If the answer isn’t clear, performance conversations get harder fast. voltage.digital/blog/who-own… #MarketingLeadership #MarketingStrategy #Accountability #B2BMarketing
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Digital strategy doesn’t fail loudly when ownership is unclear. It fails quietly, through drift, hesitation, and missed decisions. Here’s why clarifying ownership matters more than adding tactics. voltage.digital/blog/when-st… #MarketingLeadership #DigitalStrategy #B2BMarketing #Planning
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Search performance can improve while pipeline stays flat. When that happens, the issue is often after the click, not in search itself. Diagnosing where momentum breaks down matters more than debating attribution. voltage.digital/blog/when-se… #SearchMarketing #B2BMarketing #Pipeline #MarketingLeadership #SEO
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