Help your sales team adopt the beliefs and behaviors that help your business grow.

Joined February 2010
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Thanks for following Counterpart! We’ve decided to focus our social efforts on LinkedIn, so follow us there to get regular content about message strategy and sales enablement.
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Struggling to hit your goals? Every goal needs a winning message strategy. Learn how the right message strategy can turn your communication into a powerful tool to achieve your goals. 🔗: counterpartcd.com/blog/why-m…
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🎉 We’re jumping for joy for these June Counterversaries! 🎉
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Is your thought leadership failing to connect? Learn why a customer-centric approach and clear messaging are key to captivating your audience. #EngageWithClarity 🔗 : counterpartcd.com/blog/dull-…
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🎉 Celebrating May Counterversaries! 🎉
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What makes a message effective? The 4Cs of message strategy. Learn how being customer-centric, clear, compelling, and controlled can add up to better results for your communications. 🔗: counterpartcd.com/blog/what-…
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Concrete language is strong! 💪 It’s smart! 🧐And with it, you paint a picture that leaves ZERO doubt about what your product or service can do for your audience. #messagestrategy #clearcommunication 🔗: counterpartcd.com/blog/clear…
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Break out the 🎉and 🎈🎈s… We’re celebrating our April Counterversaries!
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Will ChatGPT replace human writers? Our creative director thinks there’s still a missing step before we see a John Steinbot or a SylvAI Plath.
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The magic of microcopy is often overlooked. But don’t sleep on it. Tiny bits of text can be powerful motivators. Case in point? Crafty CTAs... Get more commentary on what makes your message compelling. 🔗: counterpartcd.com/blog/compe… #messagestrategy
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🍀🌈 Happy St. Patrick’s Day! 🌈☘️ Successful marketers may seem like they have the luck of the Irish—but these limericks show that a strategic message is worth its weight in gold. 🔗: linktr.ee/counterpart_cd
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🎉 Happy #InternationalWomensDay! 🎉 Today we’re shining a spotlight on three extraordinary women who lead from the front — and always have your back. Raise a glass to our president and VPs! 🥂
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Tomorrow’s #ProofreadingDay! A controlled message strengthens your reputation and reassures your audience. So BIG thanks to our talented editor, Cammi. With her help, your message is always typo-free and tidy.
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Happy #NationalGrammarDay! 📚 Correct grammar makes your message clear. And that’s great. Unless it conflicts with how people actually talk. To stay customer-centric, you don’t just need to know grammar rules. You also need to know when to break them. #WriteLikeYouTalk
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Some sales orgs aren’t on the same page because they’re not using the same book. The fix: Get them involved. Explain the why. And make the content enjoyable. Then your reps will be inspired and in perfect harmony. counterpartcd.com/case-studi…
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