My 'smartest' business decision cost me years of progress and thousands of dollars.
Because it wasn't right FOR ME.
When I started my business, I loved working directly with founders.
Together, we'd launch big strategic projects that delivered rapid results.
- Helping them grow faster
- Helping them generate leads
- Helping them increase revenue
But quickly, they wanted me to support their marketing teams.
- Executing my strategies
- Writing blogs & emails
- Producing webinars
- Creating content
- Planning events
Everyone said, "If you want to scale, build an agency."
So I did.
It seemed smart!
- Good money
- Consistent work
- Long-term contracts
But I hated it.
All the bad of an internal marketing role:
- Ongoing execution of low-impact activities
- Siloed from the rest of the company
- Rarely working with the founder
- No strategic seat at the table
- Little room for innovation
But with none of the good:
- Mentorship
- Team camaraderie
- Ability to rise through the ranks
- Knowing you're growing as a team
- Feeling connected to the company vision
Plus, I kind of sucked at it.
- Bad at managing
- Worse at hiring
- Always bored
Within 18 months, I was severely burned out.
Unhealthy, unhappy, and completely lost.
I built a business I hated.
- Because they said I would scale.
- Because they told me it was smart.
- Because they had made a lot of money.
Instead of building one I freaking loved.
- Because I trusted my intuition.
- Because I knew what I loved doing.
- Because I had a vision for my future.
The danger of entrepreneurial advice is assuming it's right for you.
Something can be smart and still be wrong.
The challenge is learning the difference.
- Having the courage to believe in yourself
- Increasing your self-awareness
- Trusting your inner wisdom
Do the work to know what you really want.
Or do what I did, and learn the hard way π
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