Esta semana inauguramos nuestra campaña #LoQueNoVesTeFrena Ya la viste?! Sabías que hay 1.7 millones de muertes al año en el mundo asociadas al consumo excesivo de sodio? Junto a @OMISuruguay estamos haciendo esto visible! Sumate 💪🏻 creared.org/sodio/

Today, 17 communicators from 12 organizations across 8 Latin American countries are gathering in Medellín, Colombia, for the Latin America Tobacco Control Communications Workshop.

Participants will share experiences and lessons learned from advocacy efforts across the region, including campaigns on tobacco taxation, emerging tobacco and nicotine products, media engagement, and countering tobacco industry interference.

🥤 Las bebidas azucaradas no son un producto cualquiera. Su consumo está asociado a obesidad, diabetes y enfermedades cardiovasculares. Es hora de poner la salud primero. Conocé más 👇 kickbigsodaout.org #Kickbigsodaout #SaludPública

As part of World No Tobacco Day 2026, the regional webinar “Products Designed to Target New Generations: Exposing the Tactics of the Tobacco and Nicotine Industries” was held this week, bringing together more than 400 participants from across Latin America. The event was organized by the Pan American Health Organization (PAHO), Campaign for Tobacco-Free Kids (CTFK), Corporate Accountability, and Vital Strategies. During the webinar, Patricia Sosa, Associate Vice President for Latin America and the Caribbean at Campaign for Tobacco-Free Kids, moderated a session focused on industry marketing strategies, regulatory approaches to nicotine pouches, and efforts to hold the tobacco industry accountable for the harms caused by its products.