Themed Entertainment and Attractions art / creative director. ‘views are my own’ Instagram: @creativejohnb

Joined April 2017
180 Photos and videos
Pinned Tweet
18 Mar 2023
We did it. An original storyline of Emily Alton, creative set design, & SFX with synergy with marketing, today we launched The Curse at Alton Manor. My favourite project to date. Thank you to everyone who has worked magic on this and to all the support and positivity!🧸🪡🧵🃏🎀
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10 Oct 2025
Gonna miss this legend! 👏🏼 🪽 You’re going to do great things! 💫
Attention to all those in Fearless Valley, after 12 years, I’ve officially completed my last day in Merlin 🥹 And I got to have a wonderful farewell tour at projects old and new and see so many of my favourite people this week to finish!
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16 Aug 2025
Happy National Roller Coaster Day!
This National Roller Coaster Day, we’re honouring the icons that made us fall in love with incredible coasters 🌟 Every heartbeat tells a story ❤️ Where will yours take you? 🎢
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John retweeted
Things are about to get…🧪💦
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John retweeted
Phalanx scientists have forcefully extracted the chemical composition of Nemesis’ saliva ☢️🧪 Their latest machine, Toxicator, applies a spinning centrifugal force, turning it into a chemical solution, melting anything it touches. 🔗altontowers.visitlink.me/rf6…
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John retweeted
Are you ready to submit to the spin? 🧪
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21 Feb 2025
🧪 Not long to go
Toxicator - Opening 15th March 2025 🧪 🔗altontowers.visitlink.me/rOY…
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John retweeted
15 Jan 2025
Congratulations to @THORPEPARK – Hyperia from Merlin Entertainments 🎉 1st place in the blooloop #InnovationAwards Thrills category. tinyurl.com/59aj3585 Thanks to our friends at @AREA15official
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John retweeted
15 Jan 2025
Live: Lora Sauls from @UniversalORL, and @CreativeJohnB from Merlin Entertainments share the latest trends in thrilling attractions and experiences. Join us at the #FestivalOfInnovation 25 here tinyurl.com/mtahettw ⚡️
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13 Jan 2025
🧪👀
Get ready to submit to the spin in Spring 2025 with our brand-new ride, Toxicator. Ready to face the ultimate thrill? 🔗altontowers.visitlink.me/YCa…
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21 Nov 2024
So grateful to be listed amongst some of the most inspiring people in the industry . Thank you !
21 Nov 2024
Congratulations! 🎉 Merlin Magic Making's John Burton is in the #blooloop50 Theme Park Influencer list for 2024. tinyurl.com/3d5vyw28 See the full list here: tinyurl.com/3vnuccs7 Thanks to our friends at Storibox
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19 Nov 2024
It’s happening ! 🟩
We're teaming up with Mojang Studios and @Minecraft for a global partnership that will see adventures brought to life like never before through immersive and interactive experiences 🎮👾 Are you ready to play? ➡️ merlinentertainments.biz/new…
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11 Nov 2024
First PC2 workshop upload - Miss Tilly! Code: 84RTJCX7Q
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John retweeted
Just getting started with #PlanetCoaster2? 📝 Check out these 5 top tips to building a successful park with @CreativeJohnB - the mastermind behind Hyperia at @THORPEPARK
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21 Oct 2024
A memorable event! @PlanetCoaster can’t wait for release day!
See some familiar faces conquering Hyperia @THORPEPARK 🎢 and putting their memories to the test in Planet Coaster 2! Pre-order now and experience the thrill for yourself on November 6th! 🔗fron.dev/pc2-memorable-ride
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19 Oct 2024
🤩 what a shot !
I'm not going to act like the stars aligned for the timing of this pic but I liked the composition so I made it anyway! 😂📸
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John retweeted
13 Oct 2024
Backstory is a design tool, just like character preparation for an actor. It makes for a rich believable performance, but, like character prep…it’s for the artist. The audience sees the result. Folks love Venice, Italy. Almost no one knows the backstory of how it got that way.
I have asked something like this with people, where can there be too much theming/backstory? As @robjyeo said to me, does a popcorn cart need a huge backstory of the owner of the stand's great great great grandfather found a mystical city of corn?
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10 Oct 2024
🧪
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3 Oct 2024
🌳 ⛓️‍💥
👀🌳⛓️
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25 Sep 2024
Hyperia Win 🙌🏻🏆🪽 @THORPEPARK @mackridescom
We have our first winners of the night, Congratulations! @THORPEPARK Hyperia- supplied by @mackridescom #MackRides #ThorpePark #PWEA2024
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25 Sep 2024
Quite the achievement, really proud of the entire team @altontowers and @MerlinEntsNews 🏆
Best use of theming goes to Nemesis Reborn- @altontowers supplied by Merlin Magic Making and Bolliger & Mabillard #Bolliger&Mabillard@MerlinEntsNews #PWEA2024
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