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the creative salon @creativesalon_

The most interesting people, the most interesting conversations

Joined September 2020
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  • Followers 1,157
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Ogilvy
@Ogilvy
2 Aug 2025
With their unrivled ability to produce & distribute content with speed & efficiency, are creatorsĀ the future of adland? Ogilvy PR's Rahul Titus (@rahult90) weighs in on the industry game-changers via @creativesalon_ okt.to/ISY1gs
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the creative salon retweeted
Saatchi & Saatchi@saatchiuk
8 Jul 2024
Buzzing to see our latest work for @deutschetelekom featured in @creativesalon_'s Work Of The Week šŸ™Œ creative.salon/articles/workā€¦

Work Of The Week

The best creative, curated

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Tuiā€™s global marketing director, Toby Horry, talks to us on why both - the power of marketing fundamentals and big-bang firework campaigns - have a role to play in a brandā€™s playbook. Read Here: creative.salon/most-creativeā€¦ #tui #mostcreativemarketer #marketers
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Our lives are filled with algorithmic personalised digital marketing, now exacerbated by AI - does guerrilla marketing offer something more playful, charming and meaningful? We ask @aandeddb @BMBAgency @nca_ldn @EdelmanUK Read Here: creative.salon/articles/featā€¦

Guerrilla marketing: a playful adversary to AI-personalised ads

Our lives are filled with algorithmic personalised digital marketing, now exacerbated by AI - does guerrilla marketing offer something more playful, charming and meaningful?

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How Important Are Industry Awards To Marketerā€™s Measurements Of Success? Balancing global resonance and meaningful impact is crucial. Yet, prioritising accolades over genuine relationships risks diluting impactful work. Read Here: creative.salon/articles/featā€¦

How Important are Awards to Marketers' Measurements of Success?

Balancing global resonance and meaningful impact is crucial. Yet, prioritising accolades over genuine relationships risks diluting impactful work

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We ask @thetrainline @TBWALONDON @GreyLondon @MDLZ @saatchiuk @LeoBurnettUK
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Bringing Empathy And Drive To Account Handling: Clare Chapman The CEO of @emx_uk is the latest powerhouse to feature in our celebratory account women series. Read Here: creative.salon/articles/featā€¦ @WPP

Bringing Empathy and Drive to Account Handling: Clare Chapman

The CEO of EssenceMediacomX is the latest powerhouse to feature in our celebratory account women series

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Brands: To Meme Or Not To Meme? 'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture? Read Here: creative.salon/articles/featā€¦ @EdelmanUK @AMV_BBDO @BBHLondon

Brands: To Meme Or Not To Meme?

'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture?

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The Only Guide We Ever Needed. From the need for mess to the unmanageable nature of human behaviour, @AMV_BBDO's Martin Weigel writes of Stephen King's seminal Planning Guide Read Here: creative.salon/articles/featā€¦

The Only Guide We Ever Needed

From the need for mess to the unmanageable nature of human behaviour, AMV's Martin Weigel writes of Stephen King's seminal Planning Guide

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Creative in PR had a reputation for being tactical and ā€˜strategy-liteā€™ but has undergone a revolution, argues @EdelmanUK CCO and the inaugural President of the PR Jury at The One Show, Emma De la Fosse. Read Here: creative.salon/articles/partā€¦ @EdelmanPR

everything counts as PR

Creative in PR had a reputation for being tactical and ā€˜strategy-liteā€™ but has undergone a revolution, argues Edelman UK CCO and the inaugural President of the PR Jury at The One Show

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In a divided world, can brands play their part in engaging with opposing views? Hear about the art of disagreeing agreeably from David Bain, @BMBAgency; Benedict Pringle, T&Pš‘š and Theo Izzard-Brown, @DentsuCRTV. Read Here: creative.salon/articles/featā€¦

The art of disagreeing agreeably

In a divided world, can brands play their part in engaging with opposing views?

creative.salon
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Brand Charisma: How Barbie, BeyoncĆ©, Swift And Trump Fill The Void Left By Religion. McCann Worldgroup's Global Head of Human Sciences and Global Head of Influencer note the arrival of 'impact leaders' for brands. Read Here: creative.salon/articles/featā€¦ @McCann_UK

Brand Charisma: How Barbie, BeyoncƩ, Swift and Trump Fill the Void Left by Religion

McCann Worldgroup's global head of human sciences and global head of influencer talk 'impact leaders' and the implication for brands

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How Advertising Found Its Power-Up In Gaming. We take a jump into the world of gaming, where community matters. Let's level up, shall we? Read Here: creative.salon/articles/featā€¦ @GreyLondon @vml_global @EdelmanUK Gravity Road @emc_uk

How Advertising Found Its Power-Up in Gaming

We take a jump into the world of gaming, where community matters. Let's level up, shall we?

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The over-50s are responsible for half of all global spending but one of the most overlooked demographic. Edelman's new launch aims to help brands reach this audience. Here are Five Reasons Why ā€¦ Edelman Has Formed The Longevity Lab. creative.salon/articles/featā€¦

Five reasons why ā€¦ Edelman has formed The Longevity Lab

The over-50s are responsible for half of all global spending but one of the most overlooked demographic. Edelman's new launch aims to help brands reach this audience

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It's half a Century since Stephen King published his Planning Guide but its principles are as vital as ever. Leading strategists discuss Fifty Years Of Planning And Why Stephen King Still Matters. Read Here: creative.salon/articles/featā€¦

Fifty Years Of Planning And Why Stephen King Still Matters

It's half a Century since King published his Planning Guide but its principles are as vital as ever

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Hear from @vml_global @LeoBurnettUK @OgilvyUK @saatchiuk @VCCP @WS_Londo
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Next in our series, Future of Production, MD of Craft Worldwide, Tanya Bogin explores collaborative strategies, technological innovations, and cultural shifts shaping the future of content production. Read Here: creative.salon/articles/featā€¦ @McCann_UK

In-house production is revolutionising the industry

Craft London MD explores collaborative strategies, technological innovations and cultural shifts shaping the future of content production

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Next in our series, Future of Planning, @TotalMediaUK's strategy director advocates integrated advertising, highlighting collaborative storytelling and cross-agency creativity for future success. Read Here: creative.salon/articles/featā€¦

The future of planning is creative collaboration

Total Media's strategy director advocates integrated advertising, highlighting collaborative storytelling and cross-agency creativity for future success

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We talk to @FCBLDN's CCO Owen Lee and ECD/creative partner Kyle Harman-Turner about @Andrex_UK's new 'Get Comfortable' with the aim of dispelling lavatorial taboos. Read Here: creative.salon/articles/featā€¦ @FCBglobal @InterpublicIPG

Battling taboos: FCB London on how Andrex is challenging the category norms

We talk to FCB London's CCO Owen Lee and ECD/creative partner Kyle Harman-Turner about Andrex's new 'Get Comfortable' platform

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"The Future Of Social Media Is... Planning." Going beyond surface trends, the path to triumph on social lies in rigorous analysis, testing, and adaptation, says @emc_uk's Joshua Gornell. Read Here: creative.salon/the-future-ofā€¦
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