40 UGC Creator | Scaling DTC brands with content that converts | beauty, lifestyle, wellness | jen@creativeswithjen.com | Portfolio ↓

Joined April 2018
270 Photos and videos
Hey, let me reintroduce myself ✨ I’m Jen, a 40 millennial UGC creator with 20 years of experience working behind social media accounts and online communities. That experience taught me what feels relatable, what gets ignored, and how small creative choices can completely change the way content performs. It is the same mindset I bring into my UGC content now. Whether a brand already has a strong vision in place or needs support shaping a concept from the ground up, I love being part of the creative process and creating content that feels natural, audience-aware, and easy for people to connect with. If your brand is looking for thoughtful, relatable UGC, let’s connect. ⬇️ 📩 jen@creativeswithjen.com 🔗 creativeswithjen.com #ugc #ugccreator #ugccommunity #ugcportfolio
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I pulled my wedding dress out of storage for a shoot this week. I haven’t seen it since my wedding. And something about bringing a piece of my actual life into my work reminded me why I started creating in the first place. Has something personal ever snuck into your content and made it better than you planned? #ugc #ugccreator #ugccommunity
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Jen || 40 UGC creator retweeted
When it comes to haircare ads, showing the transformation is often more powerful than talking about it. 🪮This was a paid ad concept I created for Briogeo using a traditional UGC-style format paired with transformation-focused B-roll. Through close-up product shots, texture-focused B-roll, and clear before-and-after moments, the ad clearly demonstrates the benefits of the product through the transformation. 📩 jen@creativeswithjen.com 💻 creativeswithjen.com #ugc #ugccreator #ugcexample #ugccommunity
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Two projects delivered this week for two new clients. Both came back for a second project. The goal has never been one-off wins. It's building a network of brands and agencies that trust the work, return when they need it, and grow alongside me. #ugc #ugccreator #ugccommunity
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I brought a trending format idea to my retainer client. They loved it and the feedback came in strong. Look to organic feeds for inspiration, it can translate beautifully into paid ads. #ugc #ugccreator #ugccommunity
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One of my favorite parts of this business is getting to learn from other creators. This week I get to sit down with one of my AHA friends and pick his brain about what he’s learned creating content for Wispr Flow. So proud of his growth and everything he’s accomplishing. @diondoescontent #ugc #ugccreator #ugccommunity
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So excited for @mehrrajputUGC’s Pitchless Workshop tomorrow. Posting more personal content has completely changed the way I approach brand partnerships. Instead of constantly chasing opportunities, I’m learning how to attract the right ones. One thing I’ve realized: it’s okay to pivot. We change, we grow, and our content can grow with us. The strategy that got you here doesn’t have to be the strategy that takes you where you’re going next. ✨ #ugc #ugccreator #ugccommunity
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Hot tip: @canva has rulers so you can align all of your videos in your portfolio. This will make everything nice and straight and look way more professional. Just click Shift R and then drag the ruler from the left. #ugc #ugccreator #ugccommunity
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Basically remodeled my house today…for UGC of course!
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When a brand returns for a third video, you know you’ve built something strong. The secret? Focus on understanding their needs early, delivering on their creative vision, and nurturing that relationship. Long-term partnerships don’t just happen, they’re built, and they fuel lasting success. #ugc #ugccreator #ugccommunity
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This was a paid ad concept I created for SmartBuyGlasses using a comment-response style hook. The goal was to make it feel like I was responding to someone asking where I got my glasses for that price rather than watching a traditional ad.. Instead of leading with features, I focused on the frustrations people already have: 👓 Paying way too much for glasses 💸 Wondering if there's a cheaper option somewhere else 🤔 Not knowing if frames will actually suit them The script naturally works through those concerns by introducing the best price guarantee, designer frames at lower prices, and the virtual try-on feature. The result feels less like a sales pitch and more like a recommendation from someone who's already done the research for you. 📩 jen@creativeswithjen.com 💻 creativeswithjen.com #ugc #ugccreator #ugccommunity #ugcexample
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One retainer client. One larger contract. It can flip your entire month. Last month was a bit quieter for me. But it’s only the 2nd and I’ve already contracted more than all of last month. That’s the thing about this industry, it can turn fast. If you’re in a slow stretch right now, just know it doesn’t always stay that way. #ugc #ugccreator #ugccommunity
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Happy Saturday! ☀️ The weekend’s looking rainy so making the most of today while I can 🌧️ Saturday to-do’s: ✅ Film content for retainer client 🎬 ✅ Script 3 videos for my other retainer client ✍️ ✅ Movie date with my daughter 🍿❤️ Work hard, then go be present with the people who matter most. Hope your Saturday is a good one 🙌 #ugc #ugccreator #ugccommunity
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Do you ever rewatch a video of yours over and over and then just start to hate your own voice for the day😵‍💫 Sometimes you just gotta move on. #ugc #ugccreator #ugccommunity
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Here’s a paid ad concept I built using the AIDA framework for Prana in the food niche 🍫 This concept was built around the super common sweet salty craving cycle so many women deal with, and positioning the product as the thing that satisfies both without feeling like a “cheat” snack. The goal was making the ad feel more like a relatable conversation than a wellness ad. 👀 Attention → Opened with a relatable fridge-checking moment to instantly create recognition ✨ Interest → Introduced Prana Algarve Almonds & Sea Salt Chocolate Bark as the solution to the constant sweet vs salty craving battle 🤤 Desire → Focused on the satisfaction angle by emphasizing the sweet salty combo, crunchy texture, and “finally feeling done” after a few bites 🛒 Action → Closed with a soft recommendation that frames the product as an easy go-to when cravings hit If you're a brand looking for UGC content that converts, let's work together. 📩 jen@creativeswithjen.com 💻 creativeswithjen.com #ugc #ugccreator #ugccommunity #ugcexample
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If you’re ever having a slow month, chances are other people are too. You’ll suddenly see people popping back up posting again after being quiet for months, and everyone starts questioning whether things are “working.” A lot of marketing pushes are tied to the economy, so the ups and downs are normal. The people who keep showing up, posting, and using slower seasons to organize their systems are usually the ones who benefit most when things pick back up. #ugc #ugccreator #ugccommunity
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Not every day will be a high energy day, and that’s just reality. Here’s a look into a recent filming day and how I turned a low-energy start into a productive day. #ugc #ugccommunity #ugccreator
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Happy Friday! Have some fun filming planned for this weekend: 🩴shoe brand 😊beauty brand 🏃‍♀️returning wellness client 📰finance brand Excited since two of these are new-to-me niches, and I love constantly growing my skillset. #ugc #ugccommunity #ugccreator
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Scripting gets a lot easier when you know the strategy behind it. It used to take me hours to write as I didn’t know where to start. This is my third time working with this major brand, and I always read their briefs carefully and look at the examples they provide for inspo. This helps nail down exactly what they’re looking for in the first draft ✍️ #ugc #ugccreator #ugccommunity
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