h&m announced plans to create 30 digital twins of their models this year
the economics are compelling. a 1-day commercial photoshoot can cost over $100k when factoring in talent fees (models, photographers, stylists), production costs (studio rental, equipment), and post-production editing. AI generates perfect campaigns in seconds for a fraction of the cost, eliminating complex operational coordination. an AI model never gets tired
this aligns with our thesis on how AI will shape the creative process long-term
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