Great article from the ANA on how to appeal to millennial values. Key takeaway? They want to participate and be part of a brand's community. How are you providing millennials with that opportunity in 2020?
ana.net/magazines/show/id/an…
#Millennials are so powerful because they are making purchase decisions based on company values which shine through on social media. -John Foraker #Inbound19
Loved hearing about organic baby food brand @onceuponafarm from the founders John Foraker and Jennifer Garner. They are on a MISSION to make affordable and organic baby food available to everyone. #INBOUND19
45% of consumers report hearing about a new retailer they've never purchased from is through recommendations from friends and family, compared to just 4% who reported influencer recommendations as their source.
"Buzz is an unquantifiable commodity in entertainment, & HBO manufactures it like Chipotle slings burritos...the power of word-of-mouth remains a constant." HBO attributes impressive growth and series popularity to word-of-mouth.
observer.com/2019/07/emmy-no…
Here's a list of 10 stats proving the effectiveness of trusted word-of-mouth from friends and family, over that of paid influencers.
blog.crowdly.com/blog/10-sta…
"We are having a radical shift in the marketing ecosystem today and rather than us brands, marketers, agencies, creating the content and pushing it out, it's the consumers who are creating the content," says Nadine Dietz of Adweek on the "Creator Revolution." #UGC#wordofmouth
Netflix hires new CMO, Jackie Lee-Joe, who says she's "thrilled to be joining one of the most creative, dynamic and fearlessly innovative companies in the world." adweek.com/brand-marketing/n…
Powerade celebrates the USWNT's World Cup win with this awesome mural in LA. The brand's "Power Has No Limit" campaign aims to make soccer accessible for all by building fields in cities across the US. Great work @CocaCola!
adage.com/creativity/work/po…
Lots of marketing buzz around engaging nano-influencers with smaller followings but highly engaged audiences to maximize impact. How about engaging your best existing customers who already love you to act as these "nano-influencers"? #customeradvocacy
Good stuff! @RenttheRunway's Chief Revenue Officer Anushka Salinas says that reposting user-generated content on the brand's behalf drives more engagement and sales for the company than an Instagram ad could.
Your customers are human. Connecting with them on a deeper level to earn their trust and loyalty is essential. @deloittedigital shares 6 ways we can provide a more human experience, including delivering meaningful personal touches with digital platforms.
adweek.com/partner-articles/…