Projects spent millions on ads and barely got any users. They tried influencers, giveaways, Discord shills… still, nothing worked. Then the bros pulled up. Wallets and users finally united, campaigns ran on autopilot, CAC dropped, and retention doubled. Stop guessing. Start knowing. Switch to Cryptique.

Projects spent millions on ads and barely got any users. They tried influencers, giveaways, Discord shills… still, nothing worked. Then the bros pulled up. Wallets and users finally united, campaigns ran on autopilot, CAC dropped, and retention doubled. Stop guessing. Start knowing. Switch to Cryptique.

For those who are celebrating a flood of new signups while having no idea which channel actually drove them... as an episode on solving for this problem, today... we'll talk about: "UTM Tagging."

Yesterday we broke down why cohort analysis only works when it's built on value signals, not logins, not page views. This is Cryptique doing exactly that. Define cohorts by any combination of behavior and on-chain activity, then track two retention curves: are they returning to your platform, and is their wallet returning on-chain? That's the difference between counting footsteps and measuring value.

For those who are watching all their metrics go up while their best users quietly disappear...as episode 3 on solving for this problem, today...we'll talk about: "Cohort Analysis"

At @cryptiqueio, we've spent the last year obsessing over one question: how do you actually know if your onchain product is working? Teams raise millions, ship fast, and then have zero idea what's working. No attribution. No retention loops. No real product thinking. We've learned a lot building the analytics layer for Web3. And we realized the biggest gap isn't tooling. It's frameworks. So we're launching The Onchain PM Playbook — a newsletter for product builders who want to make smarter, data-informed decisions in Web3. Every edition breaks down what it takes to build better onchain products: the metrics that matter, the strategies that scale, and the mental models most teams are missing. If you're a PM, founder, or growth lead building in crypto. This one's for you. Subscribe here → cryptique.io/newsletter

x.com/cryptiqueio/status/203… The GOAT just brought attention to metrics that matter.

Measuring CAC and LTV in web3 is impossible? Not with CRYPTIQUE

Episode 2: For those who are acquiring users without knowing if they're actually worth acquiring...as episode 2 on solving for this problem, today...we'll talk about: - "CAC vs LTV"

There is enough data for everyone to take actions

Attribution...Simplified...Cryptique

Episode 1: For those who are struggling with onboarding users on your platform...as episode 1 on solving for this problem, today...we'll talk about: - "Attribution Analysis"

been in this crypto game , survived the highs and lows but this time it does feel weird

Gold and Silver Prices Wipe Out $850 Billion in Market Capitalization in 4 Hours #gold #silver #market

do we buy #bitcoin?