We need to talk about the relationship between projects and communities.
Everyone loves to hate on projects. But no one talks about how toxic the average web3 community has become.
Let me be clear: most communities today aren’t communities. They’re entitlement farms.
The relationship should be mutual. Projects support the community, and the community supports the project. But what we have instead is purely transactional. People don't want to build with you. They want to extract from you. They’re not looking to contribute. They’re waiting to be paid.
The only thing that matters is: what's in it for me, right now.
Projects get called out for over-farming their users. Fair. But no one wants to admit the real acceleration happening right now is the normalization of this mindset that users deserve something. Just for showing up.
That word ** deserve ** has rotted everything.
Hyperliquid didn’t ruin the game, but it set the bar way too high.
They did everything right: no VCs, so full control of token economics. Clear product-market fit from day one, with real revenue. A well-designed token flywheel that actually worked.
Top users made life-changing money. And overnight, that became the new benchmark. Every new project is now judged against it. No matter the differences, the expectations got anchored there.
Since then, nothing has been the same.
Now every project has to do an airdrop. Not because it fits the product, or the narrative, or the timing - but because if they don’t, they won’t get attention. And if there’s no hype, there’s no distribution. And if there’s no distribution, the project dies before it even starts.
But the moment the word “airdrop” enters the chat, the bots arrive. The Discord fills with people who joined three weeks ago and posted four times. The community becomes a theater. Everyone is acting like a loyal supporter while secretly running a multi-wallet setup.
It’s sick. You can’t build anything sustainable on this kind of foundation.
Yes, distribution is king. But we’ve built a system where loyalty gets diluted, hype becomes a requirement, and anyone with genuine intent is forced to compete against airdrop mercenaries.
Most of the people claiming to be part of your community are gone the moment someone else offers more. And when they leave, they don't just walk away quietly, they turn around and ask why you didn’t give them more on the way out.
I’ve lived this.
We gave people the biggest airdrop of their lives. For many of them, it was free money on a scale they’d never seen before. Still, it wasn’t enough. No matter how much they got, they believed they deserved more.
This isn’t a community. It’s a traveling circus.
You build a product, a narrative, a token model, something that takes months. They judge it based on three tweets. You build a bridge - they want a trampoline.
And when it works, no one says thank you. When it’s delayed or misses the mark, they flip on you instantly. Projects aren’t allowed to make mistakes. Communities can do whatever they want.
Look at Berachain. Where’s the ooga booga timeline now? Did anything actually change post-TGE? Where are all the PoL fans? Monad, you're next. Good luck.
And before someone throws “but RedStone had a bad airdrop” at me - yes, we made mistakes.
We ran a big APAC campaign late in the cycle, and we didn’t include it in the final TGE criteria. People were right to be confused. We paid the price. But what we got in return was way beyond reason.
People threw mud, spread lies, sent threats. Even the ones who won turned around and asked why they didn’t win more. No grace. No memory. No loyalty.
And yet I still believe we did a great job rewarding the most committed people. The ones who were really there got paid. Not enough, apparently.
Was it worth it?
I’m not sure. Because the hardest hits come from people you actually spent time with. When a random bot FUDs you, it’s noise. When someone you trusted turns on you.. it cuts deep.
I don’t know if there’s a fix.
Maybe time. Maybe the free money runs out and the extractors leave. Maybe only real users will stay.
But I’m done chasing it. This is probably one of the last things I’ll write about community. I don’t have the heart for it anymore.
I’ll focus on what I can control, product and distribution.
And let the circus move on without me.