The Signal Room season finale is live!! Patrick Hinds (@TrueCrimeObsess), Deante' Kyle (Grits & Eggs), and Sarah Stewart Holland & Beth Silvers (@PantsuitPolitic) joined us to get into the mechanics of community-building. 🎙️ Listen: vist.ly/426b3 #Podcast @wistia

The value of a 40-minute conversation is usually one idea you remember for years. This one stuck with me from a conversation between Ben Horowitz and @bhalligan on the podcast "Long Strange Trip:" “Most founders don’t fail from bad ideas. They fail because they stop trusting themselves.” When you hear them unpack it, it clicks: → Over-deferring = no real decisions → Hesitation = no movement → Decision debt = what actually kills companies This felt too important to stay inside a 40-minute conversation… So we pulled it out with @wistia Remix and turned it into something that stands on its own. This is exactly the kind of thing we’ve been using Remix for internally. Not to find highlights but to get to the most poignant ideas, the ones that stick with you long after the conversation, faster. Instead of scrubbing timelines trying to piece it together, we can prompt for the core takeaway and have it build the argument. Prompt for Brian and Ben's convo: "Create a 45–90 second highlight reel with a narrative arc: hook, key insight, and resolution…so someone who missed the full video walks away understanding the single most important idea." Wistia Remix came back with the top themes. Then I chose the one that rang most true to me. Then boom, this video. Video used to be the output. Now it’s the input. The bottleneck isn’t creating more content. It’s getting to the thinking inside it. That’s where Remix has been most useful for us.

Ever notice the worn path cutting through the grass next to a perfectly good sidewalk? That’s a desire path: a path that forms because people keep choosing it. You can design the sidewalk. Stay on it too long and you’ll miss the dirt path. That’s what building open-ended products feels like. With @wistia Remix, there isn’t one “right” way to use it. And that’s exactly what makes it useful. The most valuable feedback we’re getting isn’t coming from feature requests. It’s coming from what people actually do: → Turning Quarterly Business Reviews into movie trailers → Sending clips instead of summaries → Pulling highlights from videos we assumed no one would touch again None of that was the “intended” workflow. If we stayed too close to the path we designed, we would’ve missed all of it. Instead, we’re watching where those paths form and building around them. Open-ended products don’t reveal themselves through instructions. They reveal themselves through behavior. The job isn’t to define the path. It’s to notice where people are already walking and move faster to support it.

The bottleneck to building a better product wasn't headcount. It was culture. @wistia went from 12 product updates a year to 100 with the same size team, just by changing how they worked. Then, AI changed everything again... Chris Savage (@csavage) on Agents of Scale👇

It’s been two weeks since we launched Remix, and we’ve already rebuilt core parts of it. Early on, we saw word timings weren’t quite right. So we reworked how pacing works under the hood and the improvement has been massive. One thing I’d recommend trying: take a video and ask Remix to “speed it up.” Not just playback speed…actual pacing (removing ums, uhs, long pauses that kill the pace). I’ve been surprised how good it is at tightening something without breaking it. Here’s what people are actually making right now: → Highlights from podcasts, webinars, and demos → Sales call follow-ups that are way more concise and usable → Internal videos… including a surprising number of “movie trailer” edits of long meetings (Some of those are genuinely hilarious. Also… weirdly effective.) What’s been most interesting to me: This is the first product we’ve built that’s this open-ended. There isn’t one “right” workflow. People are just…trying things. And because it’s fast, they keep going. It also means we’re learning really quickly what works, what breaks, and what feels off. If you’re using @wistia Remix, I’d love to hear from you: Where is it not working yet? What feels clunky? What should we fix next? That feedback is shaping the product in real time. More here: wistia.com/product/remix-ai-…

The discomfort you're avoiding today doesn't disappear. It just gets interest charged on it. Take the hard conversation now. Future you will thank you.

MAPA: Make America Protein Again

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“Marketers have poured resources into video, but it’s been invisible to AI,” says @csavage (Wistia CEO). This launch gives brands the same edge in AI search that SEO once did: no code, no consultants. Full story → wistia.com/learn/product-upd…

With 800M people using ChatGPT weekly, LLM-powered search is becoming the new discovery layer of the internet. The catch: most videos load with JavaScript, which AI models can’t read. Wistia’s new embeds fix that by baking transcripts into the HTML itself.

AI search is rewriting how people find information, but until now, video was invisible. Wistia just launched the first LLM-friendly video embeds, making video content readable by ChatGPT and other AI search tools. einpresswire.com/article/864… #AI #AEO #SEO #VideoMarketing @ein_news

We’re working hard at @wistia help you do more with video, and now, we’re making sure your videos can be found, even by AI. Wednesday, October 29, at 3 PM ET, Brendan Schwartz, Ben Ruedlinger, and I are hosting a live Founder Demo to show you what’s next for Wistia and why this update changes how video gets discovered. We just introduced LLM-Friendly Embed Codes, a new kind of embed that makes Wistia videos visible to ChatGPT and other AI tools. Here’s the big shift: Most videos today are invisible to AI. When these tools browse the web, they skip over JavaScript, which means your videos don’t actually exist to them. Our new embeds fix that. They include your video’s transcript in the HTML so AI can read and understand what’s inside. It’s a small technical change with massive implications for how your videos get discovered and understood online. In the demo, we’ll cover: • How LLM optimization works (think SEO for the AI era) • Why this will redefine video discoverability • What’s next as we keep building Wistia for an AI-first world We’re learning fast, testing hard, and pushing the limits of what video can do for marketers and the web. Register: home.wistia.com/live/events/…

We just made @wistia videos visible to ChatGPT. It’s called LLM-Friendly Embed Codes, a new kind of embed that makes your videos readable by AI tools like ChatGPT. Why does that matter? Because right now, most videos are invisible to them. When AI tools browse the web, they don’t execute JavaScript. In other words: your videos might as well not exist. Our new embeds fix that. They include the plain text of your video’s transcript right in the HTML, so the content is fully readable and understandable to AI. It sounds small, but it changes everything. Your videos can now actually teach the internet what they’re about. We’ve been testing it on our own webpages and the results are wild. AIs are pulling insights straight from video transcripts that weren’t visible anywhere else. This is what we're calling LLM-Optimization. Think of it as LLM SEO, and it’s already reshaping how discoverability works. I couldn’t be prouder of the team for moving so fast on this. They’re pushing Wistia, and video marketing, into the future.

We made this $1M Pixar quality short in 8 days using AI and now we're showing you how we did it. Tomorrow join me, @crlvideo, and @billywoodward for AI Video Creation Office Hours, a live session where we’ll pull back the curtain on how we’re experimenting with AI tools, what’s working, what’s breaking, and what’s blowing our minds. Register here: home.wistia.com/live/events/…

I created a million-dollar Pixar-quality short in just 8 days using AI. Workflow: nano banana midjourney seedance kling 2.5 Suno Elevenlabs I also tested Sora 2…and the results were surprising (see below) Excited to finally share this! 🧵

The companies that adapt fastest today aren’t the ones with the best strategy... they’re the ones that make reversible decisions quickly. Speed compounds, because every small bet teaches you something that shapes the next move. In a world changing this fast, hesitation is more expensive than mistakes.