Hydration, especially around nutrition and performance, is a massive market.
Recent funding rounds signal the category's strength:
@drinkhydrant $5.7M in May ’20
@CureHydration $2.6M in Nov ‘20
@gainful ($7.5M) and @Beamtlc ($5M) both entered into hydration this year
Free samples with your curbside groceries: As more shoppers at Walmart, Kroger and Target retrieve their orders in the parking lot, brands are wooing them in new ways. $WMT$GIScnb.cx/3epD3En
Trivia quiz: following are the ingredients of three food/feed items. Two of them are fake burgers (namely @ImpossibleFoods burger and @BeyondMeat burger, respectively) and the third is premium dog food. Can you pick the latter?
Everybody knows how much I love my avocado toast and coffee in the morning but there's recently been a new addition to the mix thanks to @curehydration. Now the hardest decision in my morning is lemon or mixed berry #stayfluid