Research & brand strategy consultancy hellbent on making insights actionable.
Joined August 2018
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200 Photos and videos
29 Nov 2022
In need of a Target run? Now you can throw on a VR headset and visit “goth Target” in Meta Horizon Worlds.
Last summer, a Target in Chicago went viral on Tiktok because of its unique architecture; leading to the location being deemed “goth Target”. Piggybacking on the... (1/3)
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29 Nov 2022
...mannequin with different goth styles.
Check out what the experience looks like in this TikTok video:
lnkd.in/g5x6_9Vy
What type of experiences would resonate with your brand’s audience in the Metaverse? (3/3)
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15 Nov 2022
Just do it! … in a web3-hosted virtual experience.
Nike announced yesterday that they are launching .SWOOSH (pronounced “dot swoosh”), a Web3 platform that will house Nike’s virtual footwear, apparel, and accessories. (1/4)
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15 Nov 2022
...products and is leading in sales when compared to competitors Adidas and Puma.
.SWOOSH is meant to broaden the net of who Nike's Web3 strategy is for, going beyond web3 natives and tapping into their traditional brand fans. (4/4)
swoosh.nike/en-US
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11 Nov 2022
Winter is coming. So are 'Game of Thrones' NFTs.
@warnerbros and NFT platform @Niftys 's are partnering to bring you 'Game of Thrones: Build your Realm'. This NFT launch will include unique collectibles available as assorted packs and come in various types,... (1/4)
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11 Nov 2022
@WBHomeEnt is behind this Web3 experience, but it’s not their first venture into the NFT space. They partnered with Blockchain pioneer @EluvioInc to launch 'The Lord of the Rings: The Fellowship of the Ring' Web3 movie experience. That was the first time a... (3/4)
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11 Nov 2022
a major studio released film footage as a multimedia NFT. (4/4)
#metaverse #NFT #digitalcollectible #currentfwd #brandstrategy #consumerinsights
ALT Photo: HBO / Sean Longmore / Digital Spy
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2 Nov 2022
This start-up raised $10m to fund sneakers you can’t wear.
Introducing the next big drop in the world of high-end virtual fashion...
@SpaceRunnersNFT sells high fashion “wearable” NFTs and offers its own fashion-forward virtual world called Spaceverse where augmented... (1/4)
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2 Nov 2022
...VC groups and angel investors.
Without the need for functional or comfortable designs, style is the only thing that matters. In the Metaverse, designers have endless creative freedom.
The Metaverse and virtual fashion continues to grow, by 2030, digital high...(3/4)
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2 Nov 2022
...fashion sales could reach $50 billion.
Think of how your brand can take advantage of this emerging space.
spacerunners.com/
#metaverse #NFT #digitalfashion #currentfwd #brandstrategy #consumerinsights
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23 May 2022
We’re helping @getstix launch Restart™, the morning-after pill, and donating thousands of doses to people who need it. Join the movement: getstix.co/pages/emergencyco…
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2 May 2022
Check out this article by Adforum!
AdForum spoke to our three founders to learn more about our one-of-a-kind blend of strategy, creative and audience insights, and why three brains are better than one.
We discussed things like why we formed Current Forward, how... (1/2)
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2 May 2022
... (2/2) our co-founders play to their strengths in their unique roles, why we are a great choice for clients, and much more!
adforum.com/interviews/an-in…
#consumerinsights #brandstrategy #currentfwd
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