Nom, Nom, Nom... (Tim Rowe for the win!)

We just launched Outcomes, the first fully autonomous ad product for the open internet. This innovation is made possible because of our new AI Lattice Brain. The soundtrack is live and it’s 🔥🔥🔥 youtu.be/5wGvLm5T3fo?si=kYkQ…

What could go wrong with a free DSP??? Textbook move. I didn’t expect them to pull the switch-a-roo this quick 🤔

If you see us at an industry event, Silver Bullets on us!!!! 🍻 🍻 🍻 We attract clients who want an “insider” that only works for them. Match rates vs Findability. Direct to Publisher vs more fees. Actually reaching humans vs believing audience quality was solved years ago. Targeting websites and apps vs owning content intelligence. Incremental sales vs showing ads to people who already buy your product. Innovation toward autonomy vs endless buttons and lever pulling. Many brands aren’t there yet but there are just as many who now want a partner to defend their interests. This one is personal. We only work for our clients and we’re obsessed with driving real results for their business.

I don’t think the powers that be @Prebidorg thought this one through…

Great call with a customer today telling us that they set up Q3 campaigns w/ thousands of line items in less than hour saving them multiple days and no trader errors! The implication of this huge!

Microsoft-Xander🔥 takes The Mag 7 see what’s coming. The age of unchecked platform monopolies is ending. Bout time! Microsoft shut down Xandr to dodge DOJ scrutiny, not because of their product vision per se. Owning a DSP while controlling massive O&O data/content assets is a red flag in today’s antitrust climate. They are still going to make their play and they have great assets but they still need a better content asset to be taken seriously...Tik-Tok? Xandr was a tech liability. Changed hands multiple times, lost the founding team, probably drowning in tech debt. Hard to innovate with this backdrop. This was a preemptive move. The Mag 7 are watching Google’s trials closely and don’t want to be next…that’s why all of these CEO’s are suddenly trying to be friendly with the President. Must be surreal for Microsoft to have watched Google capitalize on their former anti-trust plight while Google swooped up digital only to see it all come full circle. This administration wants a healthier digital economy. 7 trillion-dollar monopolies doesn't seem as good as thousands of billion-dollar innovators. I'm way long us but we have work to do!