For 11 years (!!!) building Headset, I’ve had a front row seat to one of the most interesting and **confusing** industries out there.
If you’ve heard me on the High-Rise podcast or seen me speak at events, you’ve gotten some of it. But most of my real takes have stayed behind the scenes. Client calls, board decks, private conversations.
Well, now I’m starting a weekly newsletter where I break down what’s actually happening in cannabis, backed by real data, and say the things people usually avoid saying about our beloved category, both good and bad.
First topic: the federal government can’t seem to decide what it thinks about marijuana (surprise!).
Just this week:
→ The U.S. Army dropped marijuana-related barriers for recruits (effective 4/20… seriously)
→ DHS flagged ~77 people for deportation over marijuana possession
→ The White House met with cannabis companies about CBD regulation
→ And rescheduling? Still “in progress” three months later
Same government. Same week. Completely mixed signals.
In this first issue, I dig into what this means for operators, where the market is actually headed (10 of the 15 states we track at Headset are down YoY), and why cannabis beverages might be the most interesting category right now.
If you work in cannabis, invest in it, or just think the industry deserves better analysis, check it out.
open.substack.com/pub/cyscot…
If you find it interesting, subscribe. I’ll be writing every week.
#cannabis #cannabisindustry #marketdata #headset