Most ayurvedic supplement labels say 'proprietary blend'.
Be Bodywise's PCOS capsule lists all 18 herbs. Man Matters' hair serum lists exact percentages: 3% Redensyl, 3% Procapil, 2% Anagain, 1% Aminexil.
Specificity is becoming the differentiator.
India's period care aisle has been one product in many sizes for decades. The pad.
HealthFab's reusable period panties are BIS-certified, the first in India under IS 17514:2025, absorb up to 6x a regular pad, and last about two years of cycles.
A regular water purifier in India: ₹20,000 upfront, ₹4-5k a year in maintenance.
DrinkPrime's pitch: subscribe instead. ₹339/month, filters tuned to your local water quality.
New on the blog, six Indian wellness brands worth knowing: d2cbazaar.com/blog/indian-he…#d2cbrands
Cruelty-free is a claim. A certification is proof.
There's a big difference in what each costs a brand to earn and what each tells a consumer.
Most Indian D2C beauty brands know this. Not enough of them say it clearly.
#d2c#skincare#cleanlabel
Most Indian D2C brands have a great product and a forgettable reason to believe it.
The ones worth knowing are the ones where the sourcing story is the product story.
#indiand2cbrands#d2cbrands