Senior Brand Designer at @teamheyo . Previously @unfold . Logo, brand and type designer. Work inquiries: danielrossluft@gmail.com

Joined June 2020
108 Photos and videos
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Love what I get to do. Grateful for another year of creating logos and launching brands with @teamheyo and the clients that put their trust in me. Looking forward to 2026 and another year of growth and sharpening.
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Daniel Ross Luft retweeted
May 18
AI Transformation Services are live on our site. Link in the comments 🔗
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Tickets are on sale! Early bird ends soon! Hope to see you there! Bring your friends!! #CS26 #Hugnecks #BreakBread
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Hello 👋… we're Eventrise, the event platform built on fair pricing, fast payouts, and human support from people who actually run events. Designed for organizers who care about communities, not scale. eventrise.com
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Daniel Ross Luft retweeted
Love what I get to do. Grateful for another year of creating logos and launching brands with @teamheyo and the clients that put their trust in me. Looking forward to 2026 and another year of growth and sharpening.
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Thankful to have designed two of these logos and brands with @teamheyo
23 Oct 2025
The @Aptos stack is starting to look scary
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It’s rewarding to see a community embrace a brand that you designed.
Replying to @GeomiDev
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🤩 Rivalries Giveaway 🤩 like RT for a chance to win a signed @mcbtrey uni
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I never named or shamed anyone in my original tweet, because I don’t believe in that. The truth is, I think this designer is probably talented. The problem is he’s running himself thin trying to be a “one-man agency.” But what he did today crossed the line: Publicly sharing client work that was paid for. Revealing the name of my stealth startup. Doing all this just to defend his ego. That’s not professionalism. That’s a lack of work ethic. If you’re considering working with him, think twice. Trust is the one thing a designer or agency can’t afford to lose.
9 Sep 2025
I'm the "most popular design guy" Burak is talking about. If Burak won't share the evidence, I will. Burak subscribed to Designjoy. First request: brand identity for Snyp(ai). In the first 48 hours, Burak received back: - logo concept - website hero concept - abstract gradient frame with tagline Client: "We like the logo, but can we see different color options? Also, it's 'Snyp' not 'Synp.'" Next business day: "Sure, here's 4 new different palette options with corrected spelling." Client: "These aren't great at all. Can we see more stable color options?" Next business day: "Absolutely, here's a few more options along with monochromatic variations too." Client: "We'd like to cancel. Obviously we can use what you've done for us." The client didn't even cancel over the logo. They cancelled over color options. Don't believe everything you read on Twitter.
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If Cracker Barrel teaches us anything, it teaches us that cyberbulling pays off.
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Daniel Ross Luft retweeted
Okay, now we cyber bully Pizza Hut until they bring back the buffet and red cups.
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Me on a clients website right after I handoff their new logo. Anyone else?

ALT Social Network Mark Zuckerberg GIF

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Can we just get consistent portions for our burritos without having to live stream ourselves ordering instead of this, please?
22 Aug 2025
Today, Chipotle announced autonomous burrito delivery. They are calling it “Zipotle”. As someone who spent years living off burrito bowls, I can’t believe I can now get Chipotle delivered by a robot in less than 10 minutes. @ChipotleTweets
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Never have I seen so much outrage from removing a shitty photocopied illustration of a generic old man from a logo.
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The darkest in modern times? Pump the brakes.
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Pro tip: don’t do this - it’s cheap. Sure, you might get a general overview but you haven’t read 💩. You’ve skimmed and stayed on the surface. You haven’t soaked in the human experience, felt the depth of pain and joy. Reading is more than just acquiring cursory info.
pro tip: you can basically read >100 books per day by asking chatgpt to summarize them for you.
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For the love of God Adobe, please fix Adobe fonts. It is constantly uninstalling fonts while I'm in the middle of projects.
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Daniel Ross Luft retweeted
28 May 2025
🎉 Celebrating the success of this trending feature on Muzli: Arc Logo s.muz.li/ZTY0YjYwZm #design #inspiration #muzli
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It’s a good thing good ideas are still in short supply with high demand
There's no way Hollywood won't be affected by this. I created this whole scene in less than 2h using Veo 3 (AI video), Magnific (upscaling), Suno (music, except the first 3s 😉) and CapCut (editing). The Cambric Explosion of content has already started! Full tutorial 👇
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Just rename it to HBO at this point.
14 May 2025
Warner Bros. Discovery just re-branded it’s steaming service “Max” back to “HBO Max”. This caps off probably the funniest series of inexplicable logo changes in corporate history.
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