What’s the similarity about the last 4 Yuga product drops?
They all involve onchain Yuga asset verification (BAYC, MAYC, deeds, koda) to allow you to buy one of these
In an age when other NFT projects try to sell to web2 crowd, Yuga leans in to selling to its web3 user base
And it’s fucking working 😅
Here’s why imo:
1️⃣ Yuga cultivated a strong collector base
As Figge mentioned, their goal is to attract the best collectors into the ecosystem. That means these guys buy NFTs to collect. And what’s on top of collecting NFTs? Well, collecting grail items like these
2️⃣ Yuga is focused on satisfying collectors within the ecosystem
As mentioned, to qualify for these items, you need to have certain NFTs. Meaning, that makes the items rare already and access is not for everyone. Which makes collectors happy about getting one of these
3️⃣ Yuga is focused on growing in web3 while others try to grow away from web3
As you can see, all of these involve some onchain verification before the purchase. At the very least, Yuga is honoring web3 roots for their limited and most sought after drops. On top of that, some of these drops involve good tech innovations:
> Arsham mint was in Otherside and was tokengated
> KODA plushie mint is an RWA token that can be traded or burned to claim the plushie
While others try to grow in web2, away from NFTs, Yuga is going deep on web3
While others are alienating their web3 collectors, Yuga acknowledges & honors them
This is why they’re succeeding with these drops thus far