Traditional ML models excel at learning what consumers do: what they order, search, skip, or substitute. But they don’t capture the why in a way LLMs can reason over.
That’s why we built a unified consumer memory platform: converting behavioral signals into structured, versioned semantic memory blocks that both ML models and LLMs can use. As the graphic illustrates:
• Without memory: Generic carousel pool like “Popular Snacks,” reranked for each consumer.
• With memory: LLMs use rich memory blocks (dietary preferences, brand affinities, store preferences, and more) to generate truly personalized carousels, like “Peanut-Free Snacks to Keep Stocked.”
[1/4]