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🩱 🚒:: Good SEO still works! ::🚒 "... What worked 5 years ago? Completely obsolete. ..." Bullshit! I'm going to enjoy this one, as it seems @Nick_zv_ has decided to block me (and there I was, being gentle! :D) Ready? (I'll link to a few other threads after this, as I'll likely reference topics I've covered before) . :: Quality Content ... ... is not meaningless advice. I actually find this rather disturbing. There's a long running myth that "quality is objective". Yes - there's variation ... largely based on content format and topic. But you can flip it (like G did), and work it from the bottom up - make sure it's not Spam first of all. Then it boils down to alignment (intent), and satisfaction (users), and completeness (breadth/depth/value), and ease (legibility, comprehensibility, layout etc.). What really gets me - is we all know what's "not quality". We all see pages, roll our eyes and go "well, that's shit!". So it really shouldn't' be that hard for the majority to figure ... don't do that, and you're heading in the right direction! If it helps - everytime you see the phrase "quality content" try mentally replacing it with "content that satisfies" "content that users find valuable" "something you'd be happy to spend your time/effort on" etc. . :: Keyword selection And this, right here - shows the wrong mentality and approach in general. Straight back into "keywords". NOT audience needs. NOT business goals. NOT topics, subjects, primary terms ... ... no, we go straight for easier rankings and chasing keywords. *facepalm* Yes - in many cases, you should do KW-Research. But it should Not (usually) be for Ideation, or choosing topics. You use KWR for audience research, and for specific term selection, once you've already figured what you are going to produce content about (the what comes after the who and why!). In the majority of cases - your general topics are pre-decided ... based on the products/services you (your client) supplies, or the nature of topics you cover (if publishing etc.). And based on those - and your (clients) goals, you pretty much have a pre-determined set of Content Formats already set too! KWR is just there to help you pick specific terms to include - based on ability to rank etc. . :: SERP Analysis If you can analyse a SERP in 60 seconds - I'm impressed! I've been doing it since 2012 (ish) ... and the time it takes to click through and skim the pages, note the features, topics, intents, formats etc. ... ... yeah, you're not doing that in 60 seconds! And I'm loving point (3) from Nick... "... Assess content quality of top 3 ..." Seriously? How/Why are we meant to assess the quality, when Nick's already said "content quality" is meaningless advice? 🤣 What you should be doing, is noting things like: 1) Geo location 2a) SERP Features present (and where) 2b) Pay special attention to Image/Video etc. 3a) The general type/intent and Title types 3b) are they all like that, or is it hybrid/mixed? 4) If you have access to historic results (or monitoring over time) check for turbulence, shuffling etc. 5a) Check the Content Format and Quality of some of the results (like every-other listing). 5b) Note the terms/entities, sections, degree and direction of coverage (breadth or depth), number of data-points (*sigh* info-gain) etc. 5c) Tag the topic and nature - is it QDF or Static? Are the pages old/established, or refreshed/updated, or fresh/new? 5d) Look around the site (or do a [site:] search for the main target term; see what sort of topic coverage/quantity of pages they have 6a) Do (5), but for page 2/3/4/10 etc. (pick a couple). 6b) Are there any distinct differences you can see between top/lower performing pages? 7) Repeat (1-6), but this time, with a quoted search, and/or [allintitle:] search - so you can see the targeted competitors you're up against (See what I mean about it not being a 60-second deal? :D) . :: Create Content That Actually Deserves to Rank No shit Sherlock, what was your first clue? ROFL And no - it's not just "what deserves to rank", it's "what will contribute to the business, and satisfy users". As for the first points advice: "... Everyone writes guides → Create a listicle ..." Yes and No. If G is ranking Guides - there is every chance ... that's because that's what Users want. If in your SERP Analysis (that took a little more than 60 seconds ;)) ... you noticed that lower down pages were in a different Content Format (and seemed good enough), take the hint. Personally - I typically advise targeting the same Content Format ... and then the variants (because if you are building a Content Stack, you should have multiple different Content Formats for the same Topic/Term! Not only is it beneficial to users/prospects, it means if G switches intent ... you're covered!). :: EEAT Fuck me - will this thing just not die? Did @Nick_zv_ miss the various memo's from G, stating that EEAT is Not Rankings (direct/specific factors etc.)? Don't get me wrong - EEAT is a fantastic set of guidelines and ideas ... ... if you don't have a fucking clue what Quality Content and Quality Experience is (which, apparently, Nick doesn't - else they wouldn't say it's meaningless :D). But you should be viewing EEAT as a spoon feeding guide, from Google ... on User Satisfaction (a general bucket of signals, so that users don't bounce back to SERP and go to a competitor because your content was not quality... (oh, there's that term, again!)). . :: Internal Links I absolutely love how everyone is suddenly: a) Jumping on the IL bandwagon b) Is an expert on ILs If you build a Content Stack - you should have plenty of natural/logical internal linking opportunities! And most are mutual/bi-(or multi-)directional! Throw in links from prominent/popular/trafficked/frequently crawled/having inbound links pages ... ... and you're pretty much set! . :: Inbound Links ... and there's Guest Posting ... again (I see this is making a come back for 2025) What's not mentioned - is that your outreach should be displaying examples of your quality (that word!) content, and offering a tightly related piece (or, my preference, a cutback/lightweight version of your fuller piece!). Nick was good - he did mention Audience. And that's a part many miss - you want links on sites that have real users, that ideally match your target audience/ICPs etc. You also want to avoid sites that link out to any old crap, that have low-value/low-quality (that word) content. (Real sites, with real traffic). There's also communities and social. (I know, Nick said "no" ;)) At the end of the day - it's distribution/promotion. And one of the things you need to be doing, is pushing and getting not just attention, but traction and trust. The idea is to get people back to your site, your content. You want to own your audience. ... So what of the above ... is new? "... What worked 5 years ago? Completely obsolete. ..." What is there that isn't stuff that's been around for years on end? Nothing. It's just someone tipping their hand, showing that they basically followed out of date SEO Spam tactics, and have only just entered 2015 . *shrug*

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Trade Business Web Design digitallybrilliant.co.uk/web… We will design a website with your individual business needs in mind and build your online presence.

Trade Business Web Design from Digitally Brilliant digitallybrilliant.co.uk #plumbers #electricians #builders #carpetfitters #joiners #webdesign #business

Trade business website basics:- - Homepage/Intro - About us - Services (page each) - Reviews - Contact us (simple form) - Compliance (Privacy &Cookies) Don't overcomplicate it! #WebDesign #Trades

A crazy Premier League season comes to an end. You couldn't write it...