The market for these books is older men, and they are not being replaced by younger men, who aren’t readers. Young men aren't choosing between reading and podcasts; reading isn't even on the menu. It's not part of their cultural world.
"Dad books" — which this article, and some publishing insiders, use to describe "serious nonfiction" books across biography, current affairs and business and economics — are reportedly in a free fall, with sales declining every year for the last few years
“The trend couldn’t be clearer,” said Jonathan Karp, the former chief executive of Simon & Schuster and publisher of the new Simon Six imprint.
“When we have internal meetings to talk about this problem, it always comes around to podcasts,” said Jonathan Burnham, president and publisher of the Harper Group at HarperCollins Publishers.